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Macrotrends

Consumer Journeys

... We conducted ethnographies with a dozen young people aged 14 to 34 to understand, in detail, how they make purchases. We explored why they choose the brands they do, how they decide where to buy, and what they love and hate about the shopping experience. For a digitally immersed cohort, it follows that every purchase includes an online component—whether that be researching specs and reading reviews or exploring options via Instagram and sharing their purchases after the fact. But ...

Robot Relations

... Advancements in artificial intelligence are shaping Gen Zs’ development and preparing them for the jobs of the future—although sometimes impacting their personal privacy.Like Rosie from The Jetsons, A.I.-powered machines are becoming modern-day nannies. The youngest Gen Zs are already turning to Siri and Alexa for information the way older generations turned to parents or teachers, and as artificial intelligence becomes more advanced, it is poised to impact not only how Zs relate to the ...

Branding Trends

... dinner but also the movie, too. Boxes from Pizza Hut Hong Kong transformed into movie projectors by propping a smartphone inside the package and placing the plastic pizza table, outfitted with a lens, in a hole in the box to project the phone’s display onto a wall. QR codes on the pizza box supplied free movie downloads. Pizza Hut DJ Box The pizza chain gave UK consumers the chance the mix their own tracks by converting pizza boxes into DJ tables that sync with a smartphone or laptop via ...

Digital Intimacy

... information have long been the norm, young people are now scaling back by seeking out more personal pockets of the web. They are prioritizing the quality over quantity of their contacts, one-on-one interactions over mass audiences, and the ephemeral over the permanent. We are in a new digital era where young generations are shifting the online world from the public square to a more intimate environment, and bringing a human touch to the web in the process. For brands, this means a marked shift from ...

ProPlay

... special treat earned through good behavior. But with Zs now doing everything from being their parents teachers’ (subjects may include editing Instagram photos or recording video streams) to hanging out in beer gardens as toddlers, they are fully entrenched in the adult world, meaning the kid world is now the escape. While ProPlay is emerging as a defining movement for Gen Z—one that has huge implications for brands, marketers, and content creators—it’s nevertheless important to remember ...

Fear Factors

... Each generation has distinct stresses and anxieties, as well as methods for coping, shaped by the culture in which they grew up; by understanding their specific fears and approaches to dealing with them, brands can play a key role in mitigating them. From children being separated from their parents at the border to the Opioid Crisis to vehicle-ramming terrorist attacks, there’s no shortage of external forces causing people stress today. In the past, a person could mute the radio or turn off the ...

There's No Place Like Home(town)

... am. It's where my family still lives and I visit there often so it hasn't really left me.DANIEL, 18, UKAs half of U.S. and UK Trendsetters are proud to tell others where they were born or where their family is from, youth are finding as many ways as possible to broadcast their backstory. Many youth put the city and/or state that they’re from in their Instagram, dating profiles, or other social media bios to immediately announce where they’re from in online interactions, which are as real to them ...

The Global Retail Landscape

... online and IRL—and presents an exciting opportunity for brands who have never had more access to consumers, whether in person or online. However, the influx of new product entrants, formats, and spaces can make modern youth feel as though they’re on the receiving end of a retail firehose. The modern consumer is constantly bombarded with an onslaught of newness from brands that are keen to capture their money and attention, which does little to impress today’s shoppers who want brands to look at ...

Future Of Healthcare & Medicine

... , upper respiratory infection, or bronchitis. The company offers an on-demand telemedicine membership for patients to communicate with their clinician via video.M3dicine M3dicine gave the stethoscope an artificial intelligence upgrade. The Stethee system, which is FDA-approved, uses A.I. and data from heartbeats to better understand patients; a version is available for doctors and veterinarians. Swift Medical Startup Swift Medical out of Toronto developed a smartphone app that utilizes A.I. to ...

The Direct Connection

... direct to consumer brand (e.g., Casper, Dollar Shave Club, Quip). UK Trendsetters are slightly less swayed by these factors than their U.S. counterparts, with four in 10 saying that the aforementioned factors would prompt them to make a purchase from a DTC brand. In the U.S., higher quality and the ability to customize products/offerings also drive Trendsetters while shopping. Women in the U.S. and UK are more cost conscious than their male counterparts when considering whether or not to purchase ...