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Macrotrends

The Global Retail Landscape

... their passion for traveling. Today’s consumers feel connected to their global neighbors, and they’re excited to maintain this connection through trends in fashion and popular culture. The modern consumer is constantly shopping, browsing, and interacting with brands, both online and IRL, as it fits their always-on lifestyles, meaning that the idea of the captive consumer no longer exists. This shift in the retail landscape forces brands to consider how they can meet consumers in the places and on the ...

Presence of Mind

... wellness and being present. In 2013, online therapy entered the conversation, as well as specific mental health issues like depression and anxiety. By 2014, mindfulness meditation minimized in comparison to online therapy and coaching. In recent years, the social chatter about mindfulness has grown, and with this increased interest, more people have begun searching for services such as online therapy and ways to understand their own anxiety. SEARCH TERM POPULARITY OVER TIME AVG Q1 2011 | AVG Q2 ...

How Can I Help You?

... often missing from the online experience.HUMAN NEED FOR PERSONALIZED EXPERIENCESModern youth know that when it comes to retail, one size does not fit all, and they expect brands to be aware of this too. Young consumers have spurred the demand for customizable products and services that meet their personal needs, as well as make them feel special, and brands that can translate this penchant for personalized experiences to their customer service practices stand to make a greater positive impact on ...

Retail 2.0: Tech-Based Commerce

... Social discovery and online payments are evolving to make the shopping experience more frictionless, particularly for Gens Y and Z, who are accustomed to instant gratification and desire innovations that save their time.When it comes to shopping, young consumers want their mobile devices to do more than just serve up the items they search for. They expect brands to be continually innovating, particularly when it comes to seamless discovery and frictionless payments. Just as brands see a lift in ...

Retail 2.0: Incentivized Shopping

... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...

The Direct Connection

... modern youth’s desire for innovation, community, and personalization. Additionally, big box retailers have a unique opportunity to partner with new DTC brands to capitalize on their cool. Target has begun to carry DTC brands like Casper, Quip, and Harry’s, a move which demonstrates the company’s understanding of today’s youth. The addition of such brands to the company’s merchandise is a win-win: it gives young consumers an opportunity to interact with brands they’ve only seen online and Target ...

Retail 2.0: A.I., AR & VR

... U.S. would like to see more smart mirrors in stores, as would 38% of U.S. Trendsetters and 34% in the UK. There are lots of opportunities to improve tech for online shopping as well: 28% of UK youth and 26% in the U.S. want to see more virtual try-ons when shopping online, as do 43% of U.S. Trendsetters and 36% in the UK. As A.I. ramps up in the retail space and more brands embrace the technology, this could also be good news for sustainability, since machine learning can help predict what's going ...

Retail 2.0: Shopping As A Live Event

... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...

Retail 2.0: Youth Outlook On Luxury

... brands’ social presence, the now-mainstream proliferation of fashion-centric media, and their tendency to shop online.RECOMMENDATION: Embrace your consumers—invite them more deeply into your world, both online and IRL, with touchpoints that reach them where they spend their time. Create engaging and entertaining content, which will create greater emotional resonance with your brand and drive true loyalty. INSIGHT: Youth champion diversity and inclusivity and expect the brands they patronize to ...

Users Anonymous

... rather be anonymous than vocal online. In the same spirit as the Short Life trend, a heightened awareness of the negative repercussions of digital self-expression is making them think twice before allowing themselves to be personally bound to online content or actions. But whereas the Short Life movement is focused on the consequences of online permanence, the Users Anonymous trend is motivated more by a desire for absolute freedom of identity. The previously innocuous transparency and rampant ...