Influencer Marketing Tips Dec 10, 2019 ... partnership, think about the actual output of the partnership: the content produced and the medium it’s distributed on. Again, be sure that both align with the influencer’s style and personal brand so that followers get the content they desire (and expect) while learning about a new brand or product; this two-pronged approach will ultimately drive follower purchase behavior. Thoughts For Implementation: How can your brand seek out and close partnerships with influencers who will genuinely represent your ...
Epic Entertainment Dec 02, 2016 media & entertainment social media ... exaggeration and the abundance of filters available. Young consumers attend events or purchase food just for the social media cred they can earn by posting about it; people are willing to wait in line for several hours to take a photo in Yayoi Kusama’s Infinity Mirrored Room to post online, and “eating for the Insta” has become a popular trend. While youth may physically attend the art exhibit or actually eat a ramen burger, their appreciation of the content itself is overshadowed by the ...
Welcome To The Club Dec 13, 2018 ... in their neighborhood (see examples). Modern youth’s need to form human-to-human connections is fueling the popularity of community meetup groups, such as supper clubs, book clubs, and salons, wherein individuals can come together for events centered around common interests rather than a common location. They’re also using community-building apps that connect people online so they can eventually meet in-person. With the knowledge that IRL community is a priority to modern youth, brands across all ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... space for their audience, as was the case with The Mindy Project when it aired on Fox. Hulu gave it a second chance based on the popularity of the show during time-shifted viewing online, but this content could have also been taken to Facebook, for instance, as a delivery platform that better serves its audience. This suggests that if entertainment doesn’t work on TV or in theaters, it doesn’t mean it’s not good content that won’t resonate with youth, but rather, it may not have had the right ...
Culture Spotlight On Australia Jun 18, 2018 ... Kassell and Stanislava Pinchuk have also been extremely popular. Being able to put a personal twist on an item gives shoppers a sense of ownership and self-expression. Most of these personalization brands are primarily based online; most consumers are used to the delayed gratification that comes with online shopping and don’t mind waiting the extra week or so to receive a product that they feel they have had a part in designing. Sci-Fi Surge: A Genre To WatchAustralia has recently been ...
Free For All Sep 19, 2019 ... utilize down time to take care of their mental health. As Cassandra has touched upon in The Generations Report, Zs are experiencing high levels of anxiety and stress that are pushing this young generation toward the brink of a mental health crisis (see Fear Factors). Consequently, free time to extricate themselves from the overstimulation they experience in their lives is an important priority to this cohort. To Zs, having free time with nothing to do, zero obligations to speak of, and nobody ...
Eco Chic Jun 22, 2018 fashion & beauty food & beverage clothing eco footwear style sustainable ... , and three in 10 global youth like to shop for clothing/accessories from resale apps/websites, with China doubling global youth in this activity (60%). Having access to inventory from around the world is boosting the appeal, while such platforms are also offering an entry point for luxury and high-end fashion that may have been out of reach in the past. Luxury brands like Stella McCartney are leveraging this mindset, joining forces with U.S. resale platform The RealReal to promote a longer life ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... , making the networking process feel almost as entertaining as finding a potential romantic partner. Paradoxically, social clubs are experiencing a resurgence amidst social media burnout and the movement to create real-life, meaningful connections (see examples). Young people are motivated to join such groups not purely for social interaction but also to meet potential business contacts who can help them advance their careers or join forces with for professional purposes. I use LinkedIn to help me ...
The New Social Order Dec 15, 2019 ... reminder of a lifestyle that's hopelessly out of reach. And while it might seem counterintuitive to partner with influencers who have a smaller number of followers, industry experts say that because those followers are more likely to be engaged and see the influencer as authentic, they're also more likely to check out a product the influencer is promoting because it's recommended by someone they trust. One thing to keep in mind is that the different stratas of influence also provide different levels of ...
The New Social Norms Dec 18, 2017 social life friends nightlife social media ... they own (see The Optimization Generation), to their desire for fewer, more personalized choices from brands to ease the hassle of decision-making. Now it's also impacting their friendships and social behaviors. For instance, young people used to take pride in amassing as many friends and followers as possible on social media and being part of a sizeable squad, yet today, they realize that having lots of friends isn't all that it's cracked up to be. Their social media pages and contacts are filled ...