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Macrotrends

Show Me Love

... that they don’t need to self-promote online. They seek to reach a point where they can do things simply for the benefit of themselves and take photos for their own enjoyment, rather than posting them to get approval. They may still choose to share a picture, but the intention behind it is purer. Getting A Boost From Brands As young people are looking to achieve happiness with and for themselves, brands should further promote this effort and make it easier for consumers to feel this way. Many young ...

The Urge To Splurge

... younger generations, these priorities start to shift, as Gen Ys prioritize spending on luxury food and experiences that allow them to enjoy their splurges in a highly social and shareable format. And while most members of this generation are not financially independent quite yet, Gen Zs’ splurges tend to be more aligned with categories that they can display for social currency, such as clothing and shoes that convey their personal visual brand online and IRL, a crucial component they carefully ...

Personal Best

... products, particularly when it comes to items they put in and on their bodies. Brands can help them in their quest to avoid excess and optimize their daily rituals by offering a streamlined shopping process through customization and emphasizing quality over quantity. - Personalized Hair Care - Cloud10 With the help of cosmetic chemists in Italy, Cloud10 has created dozens of original shampoo and conditioner formulas. Shoppers take a short online quiz to discover the ideal formulas for their hair and ...

Flexible Fitness

... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...

Glutton Goals

... -demand delivery service Postmates to frantically order Cinnamon Toast Crunch, while others described rushed trips to 7-Eleven after school to buy processed snacks. In the past, a teen might have rebelled against a parent who didn’t let them have junk food in the house by gulping down soda and chips in their dorm as soon as they gained independence, but for Zs, there’s less need for revolt. Since they’re highly educated about food and beverages, their parents turn to them for input on grocery shopping ...

R&R (Rest & Replay)

... Entertainment that evokes mindfulness is on the rise, as young consumers drive demand for content that relieves stress and enhances their mental state.While the constant influx of content that modern consumers are exposed to can incite much anxiety, young adults are turning this problem caused by their access into a solution. Increasingly, they're navigating through the noise in the online realm and creating and consuming content that provides catharsis. Much as they embrace methods of ...

The New Social Norms

... Gens Y and Z are creating a new social code around friendship dynamics, social habits, and nightlife, driving a need for brands to update the ways they depict and engage young people in their social lives. The current state of socializing looks radically different from that of previous generations, as well as from just five to 10 years ago. Gens Y and Z are spurring notable shifts when it comes to what they value in their social lives, how they hang out with friends, and what they deem cool in ...

Gen Z Micro Trends

... Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors. - #GameNight - Game night has evolved in the age of social media as Gen Zs are increasingly sharing the experiences of the physical games they play with their social feeds. The performative aspect of analog games is more important than ever, as it's no longer just players who need to be entertained but also their online followers. A new crop of games help Zs bond with those ...

Gen Z Marketing Tips

... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...

ReLuxe

... , products from its most current collections are only sold via Supreme’s web store for a short period of time before shopping ends until the next collection launches, meaning fans have narrow windows to buy products both offline and online.Kylie Lip KitKnown for her love of makeup, Kylie Jenner launched Kylie Cosmetics in 2016 after the global launch of her wildly successful liquid lipstick + lip liner duo, the Kylie Lip Kit, which, at $29, is a luxury beauty product by Gen Z standards. Her limited ...