Gen Z Micro Trends Jun 12, 2017 gaming gen z media & entertainment board games books news ... politics, social justice, and the environment. Clover Clover is a newsletter for teen girls that was developed in the hopes of creating a highly informed community that transcends social media. The newsletter curates thoughtful and hard-hitting articles from publications like the The New York Times and The Atlantic and aims to eliminate clickbait, which teen girls hate, as Cassandra and Clover discovered in a joint study. Newsela Newsela is helping improve literacy and exposure to news in K ...
Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... Young consumers are redefining ownership, looking at the items they purchase as investments to be traded and resold to offset their cost. Most members of Gen Y, having witnessed a historic economic collapse, are hesitant to take on the financial commitments and responsibilities associated with ownership. Indeed, they are largely a generation of NOwners who prize access over ownership and are turning to renting, sharing, and bartering (NOwners, Cassandra Report, Winter/Spring 2014). While Ys are ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... , or the Parkland Teens who are on the front lines in the fight for gun control. Indeed, these Zs have taken center stage when it comes to what they consider to be some of the most pressing issues our world is facing. But is activism and a desire for global change truly indicative of the overall attitude of this generation? Cassandra discovered that nearly half of Zs in the U.S. (49%) feel that they can make a positive difference in their local community, which is seven percentage points higher ...
The Direct Connection Jun 21, 2019 ... their hyper-targeted multi-channel marketing, streamlined options, sleek aesthetics, and innovation—not to mention many of these brands offer the product personalization that young people desire. However, it’s noteworthy that when speaking to young consumers in our focus groups, Cassandra found that nearly all of them couldn’t name a DTC brand, but when prompted with a description, they immediately connected them as being part of the same tribe based not on their sales/distribution model but ...
(Ana)logging Off Dec 01, 2016 media & entertainment board games books music ... increasingly (Ana)Logging Off.Youth’s embrace of analog entertainment closely mirrors the rise of IRL experiences in other areas of their lives to counter digital overload. For instance, prior to the election, Cassandra noted that young people were adding in-person protesting to their activist repertoire as a social way to further their digital efforts and make a notable impact (see Demo Real). Likewise, in reaction to the surplus of swipe-based apps that have made daters feel disposable, we observed ...
First Glocals Sep 04, 2014 global travel local culture ... transcends local borders. In fact, 74% of Global Ys (GYs) in our study agree that it’s easy to learn about other countries and cultures. The international community instilled through globalization is regarded in a primarily positive light by GYs; 80% of Cassandra respondents say that the web helps them feel more connected to people in other countries. But with this newfound unification and a Starbucks and McDonald’s on every block comes the threat of local culture’s dissolution, and, worse yet, its ...
DIY Therapy Jun 08, 2015 health & wellness technology apps mindfulness self-esteem Health Hackers ... profound than their relationships in real life (eLationships, The Cassandra Report, Fall/Winter 2014), they feel that they always have an unbiased peer-therapist at their fingertips. As Ys consider therapy an advantageous resource and look for everyday ways to access it, brands have a unique opportunity to aid them in their efforts. In fact, 77% of Ys want brands to make their lives happier or better. Since they feel that everyone should engage in therapeutic activities, there’s a need for more ...
Total Recall Dec 13, 2013 technology apps ... Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.Young consumers’ tendency to track their every activity, idea, and emotion online has resulted in the inadvertent creation of a personal, historical online archive: a store of digital memory. As we discussed in our Past Presence macro trend (Cassandra, Winter 2012), the existence of this digital memory, and the ease with which young people ...
eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... users are exhibiting a burgeoning sense of digital intimacy in which they are getting to know relative strangers on an emotional level that is often more profound than that of their real-life acquaintances. Given Ys’ inherently social nature and penchant for garnering unusual experiences and knowledge, it follows then that this shift is happening. In fact, 24% of Cassandra Report respondents said that they “feel close to people [they’ve] met online even though [they] haven’t met them in person ...
WELLth Investors Jun 01, 2015 community health & wellness money social life spending retirement saving social media ... Financial insecurities are inspiring Ys to invest in sectors with long-term wellness gains. After coming of age during the worst economic crisis since the Great Depression, Gen Ys are understandably wary of financial institutions. In an uncertain economy, many are rationalizing that the best place to invest is not in the stock market, but in themselves. Much like the recession forced Ys to become discerning Venture Consumers (The Cassandra Report, Spring/Summer 2013), so too is it inspiring ...