House Funders Sep 17, 2017 community home money ... Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.Gen Ys are often blamed for hurting the housing market, with the media emphasizing that most aren’t able to afford the cost of homeownership and many don’t want to be tied down by it anyway, but such statements are greatly exaggerated; only 13% of young adults who do not own a home say they do not want to buy a home because they feel like it would tie them down ...
Dress To Thrill Dec 07, 2017 fashion & beauty social life clothing nightlife ... Young people are seeking opportunities to elevate outings by participating in themed events where they can dress up in costume with friends.Instead of turning to cufflinks and high heels to transform a daytime look to a nighttime ensemble, young adults are shifting the dress code for many of their socializing activities from dressy to dressing up—they’re seeking themed nights out that allow them to express their creativity through their outfits. Approximately six in 10 youth, including 73 ...
Personal Property Sep 18, 2017 community home décor rural suburban urban ... have a home modeled after anyone else’s. Today’s young adults don’t have a shared view of what a dream home looks like, aside from all wanting one that’s different from each other. With this outlook, they’re challenging the notion the bigger the house, the better, and instead believe the more unique the home, the better—a complete shift from their predecessors. This aspiration is creating significant disruption across all industries, as young people strive to live in homes that possess ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... Young adults are mainly socializing around sports, regarding it as a more relevant and meaningful form of nightlife than many alternatives.As sports have grown from a lifestyle among those who love particular games to infiltrate nearly every part of popular culture, young people en masse are joining the party—literally—regarding sports as a key opportunity to let loose and obtain fulfilling social lives. Sports have always provided an occasion to celebrate, but increasingly, they’re ...
(Pas)Sport Mar 24, 2017 play travel local culture sports tourism vacation ... it’s a way to feel part of an area’s community and acquire noteworthy experiences, especially because in many cases, they can’t enjoy them without doing so IRL in that locale. Just as trying the food and drinks specific to a place is a given for travelers to embrace a culture, collecting sports experiences is a significant form of immersion for young adults, so much so that many are prioritizing it when making travel plans. As young generations’ aspirations to travel merge with their passion for ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... These marketing directives and examples act as guidelines for engaging young adults across the areas of work, finances, and home.Work, finances, and home are three areas that are core to youth’s sense of self, making them relevant to brands across all categories. As Gen Ys and Zs disrupt industries, each is crafting his or her own unique version of career, financial security, and home life, and brands need to adapt now to catch up to their demands and expectations. These takeaways will guide ...
Dream Team Mar 19, 2017 gaming play sports ... group’s participation in fantasy football. Sports fantasy leagues allow participants to combine their love and knowledge of sports with the challenge of competition and the thrill of gambling. Approximately half of young adults engage in a fantasy league (54% in the UK and 47% in the U.S.). Men in both countries are more likely than women to do so, with 67% in the UK and 58% in the U.S. participating, and Trendsetters surpass even that at 74% in the UK and 67% in the U.S. engaging in a league, which ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... personal connections, have less of a standardized work schedule, and have easier access to a wide variety of daytime events. Socializing during the day counteracts many of the negative aspects that youth have come to dislike about nightlife, and the majority of young adults (56% in the UK and 50% in the U.S.) actually say that 'daytime is the new nighttime' as they discover ways that daytime activities can better fulfill their social needs. Although nightlife isn’t dead, it’s becoming less ...
UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... that young adults today are demonstrating restraint is by getting drunk less than youth in the past. Both Ys and Zs of drinking age are finding new ways to socialize that aren’t centered around alcohol consumption or that don’t include drinking at all; more than half of youth of drinking age (62% in the UK and 55% in the U.S.) say that socializing has become less wild in recent years. Rather than letting loose and partaking in sex, drugs, and rock ‘n roll on the weekends as Boomers and Gen Xers ...
Global Social Trends Dec 06, 2017 social life friends nightlife social media ... of this, Indonesians are drawn to features like Instagram Stories, which make it easy to constantly share what they're doing with lots of people and stay updated on lots of friends' lives in return. - SWEDEN: YOU CAN’T SIT WITH US - While young adults in the U.S. and UK are beginning to find it hard to break into new friend circles, as discussed in No New Friends, this challenge is especially prevalent for newcomers in Sweden, as revealed by the BBC. Swedes tend to make their lifelong ...