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Macrotrends

Global Art & Design Trends

... involving their olfactory senses as social media photos, portraiture, optical illusions, and scents come to the forefront of the art world. Brands that don’t typically consider themselves a part of the art scene can still capitalize on these trends by tapping into the design elements in their marketing, advertising, and even packaging. Nearly three in 10 young people around the world like when brands offer artistic packaging. This is especially high in South Africa (38%), India (36%), Nigeria (36 ...

Anti-Social Media

... Social media is losing its relevancy as a place to socialize as it continues to evolve into a modern media network dominated by entertainment and advertising, meaning brands must reconsider their digital marketing and influencer strategies.That sinking feeling young people first felt when discovering a parent had friended them on Facebook is resurfacing again, this time with a new culprit. Instead of authority figures being the source of their chagrin, advertisers are the infiltrators spoiling ...

Home & Away Entertainment Trends

... , especially through the travel spaces where young people are increasingly spending time as they prioritize travel and through advertising inspired by the genres that reflect their attitudes toward travel and community.GAMING & VR IN AIRPORTSAs gaming has become a mainstream form of entertainment, airlines have begun to offer settings and devices that allow gamers to do what they love as they wait for their flights. Indeed, one in four youth in the U.S. and UK, as well as one in three Trendsetters in both ...

Marketing Tips

... direction by adjusting their messaging to blend more seamlessly with the tone of each platform, but the onus is ultimately on social media companies to ensure they don’t kill consumers’ social experience in a bid to earn more advertising dollars. Snap Snap made headlines when it unveiled a recent redesign that effectively separates social and media into two parts of the Snapchat app. Users now see a left side of the app that includes chats and stories shared with, or by, their friends, and on the ...

Over The Influence

... ,” an advertising executive told journalist Taylor Lorenz. "This current state is unsustainable. The more influencers are fabricating scenarios for brands to be part of, the less influential they become.” The saga of Caroline Calloway also illustrates what can happen when influencers overpromise, but underdeliver. Calloway had upwards of 800,000 followers and became famous for her idyllic pictures of Cambridge and her long, reflective captions. This year, she attempted to launch a series of ...

Know It Alls

... youth knowledgeable without overwhelming them is a task in which brands can assist. Brands could provide easily digestible overviews of topics relevant to their industry or mission, providing an entry point for consumers to dive in if they want to learn more, or even just quick factoids on packaging or in advertising to give them fun info to share with friends or bring up during cocktail conversation. Young people are interested in learning from brands—29% of U.S. Trendsetters and 24% in the ...

Inside Out

... those who can afford luxury goods to indulge in them as another way of setting themselves apart from their peers.In order to appeal to Gen Z, brands will need to combine their acceptance of diversity and their preference for individuality. Alongside inclusiveness of varying races and ethnicities, being open to various religions is key. Although this can be incorporated by representing different religions in messaging and advertising, taking it further by creating actual products that cater to ...

No New Friends

... common way young people meet friends, with 55% of youth in the U.S. and 49% in the UK meeting new friends through existing friends, as well as 73% of Trendsetters in both countries. Social media is losing ground as a place to meet new people and bond with friends, too, as youth begin to lose interest in social platforms that have started to feel more like channels for brands and advertising rather than their peers (see Anti-Social Media). During the dawn of social networks, it was desirable and even ...

Pop In

... part of their iconography, such as putting consumers' stamp of themselves on their logo, in their font, or in their signature aesthetic. Ultimately, brands should get imaginative in turning what consumers typically experience as passive, unremarkable moments with their brand into a chance to Pop In anything from advertising and entertainment to supplemental materials and packaging. BRAND IMPLICATIONSBeing part of the cultural conversation increasingly means incorporating one's image in it and ...

Fair Game

... are incapable of having such expertise in this field, thanks to male superiority. Women can, and do, have careers like this but aren't shown as often as I would like as it's a male dominated area, which is saddening.EMILY, 17, UKIn opposition to the negative stereotypes prolonged by the sports industry, many brands have taken forward-thinking stances through their advertising. In juxtaposition to the male-dominated sports world, brands are featuring female athletes in commercials and campaigns ...