Major Dads Jun 10, 2016 family parenting dads ... advertising. When fathers are included, they are typically portrayed as the “dummy dad.” For instance, several years ago Huggies came under fire for a commercial in which it portrayed dads as inattentive caregivers. At the same time, just as it’s no longer appropriate for a dad to refer to caring for his kids as “babysitting,” it’s no longer acceptable to applaud fathers as “heroes” any more so than mothers for simply stepping up to the daily challenges of parenting. This became particularly evident ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... "—first at a Chicago location, but with plans to expand to San Francisco and NYC. The coolers use facial analysis (which is different than facial recognition) to determine the demographics of the shopper and their behavior once they're in front of the cooler eyeing the merchandise. This data doesn't change the customer's experience in the moment, but will presumably be used to inform advertising and marketing decisions going forward.KFC In China, KFC is implementing a variety of A.I.-enabled ...
Global Food & Beverage Trends May 28, 2018 ... NYFW; at Paris Fashion Week, a Berlin-based photographer covering the event documented not the styles on the runway, but the dishes being eaten by attendees. Brands can make food fashionable, whether it is presented as part of a consumer’s lifestyle in advertising or being served at in-person activations, and food brands collaborating with fashion brands is very in style.Uniqlo The Japanese clothing brand produced a line of t-shirts representing some of Japan’s iconic ramen restaurants. The  ...
Culture Spotlight On South Korea Jun 16, 2018 ... country in the past year | In the past year, I've personally done more in support of feminism 67% of youth in South Korea feel popular culture in their country has become more inclusive of women/female culture in recent years.Nearly 1 in 3 youth in South Korea feel the scenarios depicted in advertising accurately reflect female culture.News/current events are an important part of life for 86% of youth in South Korea.KEEPING UP WITH POPULAR CULTURE IN SOUTH KOREANearly half of youth in South Korea ...
Variety Show Dec 06, 2016 global media & entertainment Fempowerment ... , youth feel that marketers have been ahead of entertainment creators when it comes to such efforts. Not only are they incorporating more non-traditional relationships into advertising of late, they’re also leading the way in representing people of all ages and body types (see examples). While some might argue that there’s less financial risk in embracing diversity in a 30-second spot than in a 22-episode season, brands that take such “risks” are being met with admiration and financial success. Young ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... Potter, archery from The Hunger Games), as we found in our report, Game Changers. Yet this trend provides an opportunity well beyond the entertainment industry; today, as all brands need to create entertainment over advertising, companies in any category stand to benefit from young consumers' desire for more active engagement. BRAND IMPLICATIONSYoung people are looking for less passive and more interesting ways to consume entertainment so they can feel more productive and healthy than when just ...
Side Buy Side Dec 12, 2017 marketing social life friends ... seemingly fit this desire, youth have come to realize that such people aren't all that credible since they're paid by brands. Moreover, while influencers may feel like a less invasive form of advertising, youth are quick to sniff this out, with social media platforms implementing more guidelines for making people indicate their sponsored posts. More and more, youth are turned off by such tactics since they make social media feel less social (see Anti-Social Media). Today, it's not the official ...
The New Friend Zone Dec 08, 2015 global relationships dating friends marriage ... brands are speaking to them based on who they are, not what they are. ACTION ITEMS When creating entertainment or advertising, avoid outdated portrayals of “boring couples” or “third wheels” since people are spending much of their time with friends even if they’re in a relationship. Encourage them to celebrate and flaunt their squads and #squadgoals, as power friendships have become the new power couples. Sponsor or facilitate events that give young people the opportunity to meet potential love ...
Epic Entertainment Dec 02, 2016 media & entertainment social media ... content.Young consumers look to all brands to provide captivating entertainment, not just traditional advertising. Brands should consider partnering with entertainment players and creators to produce exceptional entertainment that can elevate their brand’s image.Young creators can have epic-level ideas without the epic-level budgets to pull them off. By tapping young consumers who “think big” to contribute to their campaigns, brands can help to ensure their investment resonates as a shareworthy spectacle ...
UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... technically centered around alcohol, but are enjoyable for the experience provided through the drinking, rather than the alcohol itself. Instead of promoting alcohol as a tool for producing nights of drunken debauchery, brands should be presenting it as a way to create memories by tying it in with the type of occasion youth are participating in that night, or as a background element to nights out rather than the focal point. Alcohol brands are already starting to pull back from advertising depicting ...