The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... Young consumers are actively seeking out security-minded digital products that offer them peace of mind in the form of privacy. Consumer awareness of corporate data mining and government surveillance, as well as increasingly frequent and publicized security breaches, have compelled many web users to reconsider both how they use the Internet and what information they store and share digitally. Recognition of the web’s very public nature isn’t new (see Users Anonymous), but the difference now is ...
The Comment Box Dec 09, 2013 communication media & entertainment anonymous ... . USER NAMED Two studies released over the past year have separately determined that comments shared through Facebook Connect (which feature the commenter’s Facebook username and profile pic) or a registered account tend to be kinder and more civil than those posted anonymously. Though these findings are somewhat less than surprising, media outlets are only just beginning to weigh the relative value and risk of commenter namelessness—and, despite the fact that remaining anonymous is a burgeoning ...
Users Anonymous Dec 06, 2013 communication media & entertainment anonymous privacy social media ... Fearing digital tracking and surveillance, young people are being more cautious about what they share online and seeking a more private digital experience.Young consumers have made an art form out of carefully shaping their online identities to best reflect who they are—or, in some instances, who they want to be. But, at the same time, they are increasingly making efforts to do just the opposite: that is, stay anonymous online. In fact, 55% of Cassandra Report respondents reported that they’d ...
Public Funds Sep 29, 2016 money retail spending finance shopping ... want to peek into their peers’ homes, closets, libraries, bags, and refrigerators but also their wallets and bank accounts. This has lead to regular features on websites popular among Ys, such as Refinery29 and Man Repeller, where participants—sometimes anonymous, sometimes not—reveal their detailed spending habits. Some receive biting criticism for careless spending, others verbal applause for responsible budgeting and saving, but all are recognized as serving an important role in ...
A Lightness of Being Dec 04, 2013 media & entertainment technology privacy social media ... individuals always on alert (lest they later pay the price). Likewise limiting is their understanding that the identity they build online is destined to follow them interminably, a fact that places undue pressure on individuals to always portray their very best, if not truest, selves. Our macro trends explore two distinct ways in which young individuals are attempting to free themselves, in fits and starts, from the potential pitfalls of the Web’s longstanding open-share policy. Users Anonymous explains ...
New Muslims Sep 11, 2014 fashion & beauty global marketing local culture ... hand. London-based journalist Masih Alinejad stirred a related debate with the launch of “Stealthy Freedoms of Iranian Women,” an anonymous forum for women to choose whether or not to don hijabs on social media. The project prompted thousands to submit photos with their hair flowing freely, a move that ignited international uproar—and not just from conservatives. Many New Muslim women felt the project unjustly reinforced the stereotype that their lot is oppressed. This misunderstanding is a missed ...
DIY Therapy Jun 08, 2015 health & wellness technology apps mindfulness self-esteem Health Hackers ... market for apps and text-based services that connect them to therapists, life coaches, nutritionists, and other wellness practitioners, on-demand. BetterHelp, for example, lets users text with a mental health specialist for $40 per week. Similarly, Talkspace, which received $3.5 million in funding, offers this benefit for $25 per week with the option of being anonymous. Given Ys’ hectic lives, having to wait for a scheduled session is often considered unreasonable, and they increasingly expect to ...
The Hive Mind Dec 16, 2019 ... certain lines? You shouldn't have done that, but the economy seems different.LIZA, 34, TXIt needs to be noted that while modern youth can generally see both the good and bad sides of the larger public cancel culture, some apply it to their personal lives in a way that almost negates their more balanced view of the broader concept. The New York Times recently released “Tales From the Teenage Cancel Culture,” a piece studying teens and cancel culture from the lens of Zs, where one anonymous female girl ...
Top Takeaways for Digital Marketers Dec 20, 2013 marketing media & entertainment technology social media ... education non-profit EdX to develop and build MOOC.org, a YouTube-like platform for open online courses. 2. USE BIG DATA TO THE CUSTOMER'S BENEFIT As we discuss in Short Life and Users Anonymous, young people are hesitant to leave a lasting digital footprint, and, in turn, are increasingly wary of big data. But analytics needn’t only be a tool for activity tracking and targeted marketing; they can be used to the consumers’ benefit, as well. Brands should follow the lead of those who have implemented ...
How Can I Help You? Jun 22, 2019 ... the brands they love, all from their mobile devices. Whereas in-person shopping offers consumers the opportunity to try on items, test products, and have a social experience, online shopping offers the opposite—the anonymous, straightforward nature of online shopping can be a major plus in the eyes of today’s on-the-go youth. While this level of impersonality is an accepted part of the online buying process, it should not be the case when shoppers encounter with customer service issues ...
