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Macrotrends

(Net)Work Hard, Play Hard

... community of individuals who believe the world is at the verge of a collective conscious evolution, transitioning from a society defined by individualism and separation into one of interconnectedness.” Bumble Bizz Mobile dating app Bumble is now also a professional networking app. A new section called Bizz connects people interested in building business connections. While it uses the same swiping system as Bumble (or similar apps like Tinder), it reveals potential matches a separate, more job ...

Job Search Party

... career path and the upswing in the gig economy have also led them to seek new jobs more often than their predecessors, requiring a renovation of the traditional job search to align with their expectations. As the workplace becomes more social to better serve young generations' preferences, the job hunt has as well. More companies are turning to social media to recruit potential employees, and some new search services resemble dating apps (see examples). Mediums that Ys and Zs are comfortable with in ...

Hi & Buy

... when shopping offline. Much like in-store retail has expanded to include social and entertainment components, Zs want online shopping to reflect their penchant for consuming digital content and hanging out with friends online (see Social Live), combined with the functional aspects that help make online shopping convenient. This is giving rise to live online shopping apps that allow consumers to shop online during a dictated moment in time, making it a more interactive experience. Facebook live ...

Pairing Off

... dating culture that’s more of a game (see Dual Intentions) than a love sherpa leading them to marriage. While there is hardly a stigma attached to meeting someone digitally, people are sometimes concerned that their relationships won’t be taken seriously if others learn they met in a forum better known for on-demand one-night stands than for true love. With all of their peers using the same services and apps to find dates, those who do find long-term relationships this way feel somewhat self ...

DIY Therapy

... market for apps and text-based services that connect them to therapists, life coaches, nutritionists, and other wellness practitioners, on-demand. BetterHelp, for example, lets users text with a mental health specialist for $40 per week. Similarly, Talkspace, which received $3.5 million in funding, offers this benefit for $25 per week with the option of being anonymous. Given Ys’ hectic lives, having to wait for a scheduled session is often considered unreasonable, and they increasingly expect to ...

Health Hackers

... meet their goals. This lets them try out health and wellness trends without having to fully commit to a lifestyle change until they’ve experienced the results. Even when following doctors’ orders, they are continually evaluating the effectiveness of the prescribed programs and medications. Ys not only take time to judge how their wellness actions affect how they’re feeling but also turn to apps and tools that help them take stock (or do it for them) because they want to be able to definitively ...

Best of Digital Marketing

... split-screen video of their “ride” that they could then share across social media platforms. 7. Think about how you can offer something truly useful in their lives. Young consumers have no shortage of branded apps and digital tools at their disposal, but for a brand to stand out, it should provide smart solutions that improve consumers’ lives. By offering convenience and finding solutions to ubiquitous problems, brands can showcase their strengths while positioning themselves as a source of aid in ...