Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... more obvious focal point. As modern youth continue to choose content that offers this over content that doesn’t, brands need to consider how to create a meaningful message that young people will gravitate toward; proceeding without providing a cultural lesson, whether on a local or global scale, puts brands in a position to be skipped over in favor of those that do.I believe that popular culture has a responsibility to address current social causes and issues because they provide a gateway to start ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility
Demo Real Mar 04, 2016 community social consciousness activism causes and issues ... with sit-ins and marches, which were the only tools available to them. Armed with digital platforms, modern youth seemingly have it easy when it comes to demonstrating their feelings and spreading awareness about causes and issues. Lately, however, they are refuting their slacktivist moniker with a swift rise in the number of young people getting out from behind their screens and gathering in person to make their voices heard. They are realizing that hundreds of people coming together in ...
Flair and Balanced Mar 03, 2016 media & entertainment causes and issues politics social media ... people are feeding their need to discover where others stand on political issues mainly through social platforms, as that’s where they gather naturally. Facebook and Twitter are among their top sources for political information and news, and Facebook is their top source for news on social causes and issues in both the U.S. and UK (53% and 55%, respectively). Budding news platforms are finding success by catering to the instinctive ways that Gens Y and Z consume and share information. These newer ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics
Realistic Optimism Feb 27, 2016 social consciousness activism causes and issues corporate responsibility politics
The Retail & Spending Perspective Apr 28, 2020 ... avoid an erosion of your fanbase in the future. We also explore new purchase considerations that are quickly becoming habit for young consumers to factor into their decisions. These habits are poised to last well beyond the current situation because they connect with young people’s attention to social causes and issues, meaning they may become life-long points of consideration when it comes to making purchases. 1 SOURCE: ENGINE Caravan April 22-24, 2020 ...
Alternative Education Mar 19, 2020 ... this backdrop, there is a new opportunity for brands to pivot from supporting a cause to education about an issue. While this difference may be subtle, it provides a way for brands to remain involved in the causes and issues modern youth care about without adding to polarization by “picking a side.” Brands have an opportunity to set themselves apart by helping consumers educate themselves about causes and issues. The educational information brands provide can foster meaningful conversations, which ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... Gen Zs’ approach to activism is informed by their realistic outlook and self-awareness, which brands need to understand in order to engage in social causes and issues in a way that resonates with this cohort.Conventional wisdom suggests that Gen Z will be the generation to take activism to the next level—that they will be change agents who fix the broken parts of society. Consider Greta Thunberg, TIME’s 2019 Person of the Year, who’s leading the charge against the global climate crisis ...
