The Joyride Dec 07, 2018 ... free Popeyes waiting for them at their destination, demonstrating how even a non-travel brand can use the road trip to foster a connection with today’s experience-motivated youth.My favorite part of a road trip is stopping at cool, unique restaurants in small cities that I might not otherwise know about.JACOB, 34, VAOne of the main reasons why modern young adults are drawn to road trips is because they offer the ability to make stops throughout the drive, which caters to their inherent desire for ...
House Funders Sep 17, 2017 community home money ... homebuyers can crowdfund the construction of homes so that more affordable ones are available for them in the urban, walkable, transit-friendly neighborhoods that young adults often aspire to call home. People can purchase shares, and the sum helps create new developments. L.A. was the first city to get a $50 million eFund in July 2017, and the company plans to launch more in Washington, D.C. and other major U.S. cities this year. Meanwhile, San Francisco-based Unison Home Ownership Investors ...
Culture Spotlight On China Jun 19, 2018 ... associated with fitness. High-end gyms, including Crossfit Slash and SpaceCycle, are finding much success with young people in cities such as Beijing and Shanghai. Meanwhile, fitness-focused apps that allow youth to post pictures of themselves are booming. One of these apps, Keep, features an Instagram-style social media component that encourages people to share fitness photos of themselves with others, while giving brands the opportunity to reach this new class of fitness fanatics. Fitness brands ...
Marketing Tips Sep 16, 2015 marketing ... setting. Offer suggestions of what to see, eat, and do, and be a source of familiarity in an unfamiliar environment. Heineken has released physical city guidebooks for New York, Los Angeles, Boston, Chicago, and Miami curated by top influencers. As Ys are eager to live like a local when visiting somewhere new, they’re eager for information on how to immerse themselves in new places. The books are available for free at select retailers and are handed out at Heineken-hosted events in the five cities ...
Innovation Halo Sep 21, 2018 ... Creator Awards, a global initiative in which individuals and organizations “pitched” their ideas at events in cities around the world. WeWork doled out $20 million in awards throughout the year-long initiative to support ongoing creation.2017: WeGrow To prepare future generations of entrepreneurs, WeWork launched WeGrow, a private elementary school, where students will get hands-on learning and lessons in business from WeWork employees and clients. A pilot program was announced to take place in NYC ...
Home & Away Retail Trends Dec 05, 2018 ... Runway x WeWork Fashion rental company Rent The Runway made it easier than ever to return its merchandise by partnering with WeWork to launch self-service drop-off boxes at 15 WeWork locations across major cities in the U.S. Customers who use the boxes get an immediate return credit instead of having to wait for return shipping to process. The boxes, which are located in the publically-accessible lobbies of the WeWork locations and are equipped with coffee and handbag stations, are especially ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... , purposely limiting their possessions (see NOwners). And unlike previous generations at their age, they have delayed getting married or having children, so there are fewer people relying on them, enabling them to take more risks with their life path. They are willing and excited to venture to new towns, cities, and even countries as they seek opportunities for success. Perhaps NYC isn’t working out so they decide to try Portland, Maine. They don’t see relocating as a sign of failure that they didn’t ...
The Freeform Movement Jun 12, 2016 gen z parenting play technology dads moms ... hurt their chances of getting into good schools, particularly in cities like New York and San Francisco, where competition is high. However, these cities are also becoming leaders in alt-education, with homeschooling and tinkering schools on the rise (see examples). I don't think school-aged children get enough free time and opportunity to be creative because the school schedule itself is so strict and structured. My son is always free to play and create things as he pleases.HEATHER, 28 ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... uniqueness of consumers’ specific place in the world will stand out all the more. Showcase a particular region—including its culture, traditions, geography, and people—to appeal to these “first glocals.” Indian beer brand Kingfisher created a social media beer-chugging campaign, called #KFBeerlympics, with a local twist. The brand selected seven cities in the country and invited Twitter followers to pick a team name that captured the essence of each city (i.e. #DelhiChugstars, #BangaloreBarrels ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... . Aside from these obvious benefits, the company aims to help young people navigate the nightlife scene and reduce the choice overload that comes with selecting a bar in a major city; members have a curated list of suggested locations with which the company has partnered. FROTH is currently in beta in NYC.CUPSMobile app CUPS helps residents of NYC, Philadelphia, Pittsburgh, Connecticut, San Francisco, and Sacramento discover the best independent cafés in their respective cities. Moreover, it ...