THE FUTURE MUSIC INDUSTRY May 23, 2022 ... , and expert advice from dedicated teams. - MUSIC’S MEGA ENGAGEMENT - Tai Verdes used to sing in his car for hours, dreaming of becoming a star. After noticing TikTok users’ high engagement with unknown music, Verdes decided to record a single of his own, called “100sadsongs.” Now, just like that, Verdes has a record deal, a 22-city tour, and an American Idol performance under his belt. Consumer behavior analysts have pointed out that TikTok users are participating in “lean-forward activities ...