Live, Not Buy: Gen Z Activism Mar 22, 2020 ... about important causes and issues through their social media accounts is something that’s within their means and power to spread awareness and encourage others to make personal changes.This action-oriented generation, who believes that they can have a positive effect at a local level, is motivated by the idea that small, incremental changes can roll up to something much bigger. This generation has felt the inefficacy of superficial corporate responsibility—wherein initiatives are merely a ...
Would You(th) Care For A Cause? Mar 20, 2020 ... that “[a]ctivists for any one particular cause are in no way united that consumer activism is the most effective way—or even an effective way—to enact change. The main criticism is that individual product swaps do nothing to impact legislation and corporate responsibility.” In an article from Quartz back in 2017 (sourced in the same Vox article), sustainable fashion expert Alden Wicke quoted a speech she delivered at the 2017 UN Youth Delegation: “[s]mall steps taken by thoughtful ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... Young people’s desire for social consciousness from companies is expanding to include a more pressing desire for corporate transparency and innovation. Youth’s desire to better the world by “voting with their wallets” has been a widely dissected topic in recent years. Socially conscious brands like TOMS and Warby Parker are consistently lauded for their efforts to balance corporate gains with corporate responsibility, and for a justifiable reason: Generations Y and Z are uniquely attuned to ...
Tips From The Influencer Industry Dec 11, 2019 ... : Increasingly we are seeing brands seeking to get influencers more involved with corporate social responsibility efforts, not just in selling product. It helps build both the brand’s brand, as well as the influencer’s.CASSANDRA: In your opinion, are influencers merely a channel for brands, products, and services or do they actually have influence?KINDRED: When it comes to product marketing, the more influencers sell, the more they become another channel and will be evaluated as such. The differentiation and ...
Alternative Education Mar 19, 2020 ... In an increasingly crowded space of brand purpose, the pivot to being a purveyor of trusted information can be the opportunity for a brand to stand out.As more and more brands lean in to align with causes and showcase their activism, the brand purpose arena has gotten more noisy and cluttered. As we write in Would You(th) Care for a Cause, Brand Purpose, Corporate Social Responsibility, and Cause Related Marketing are all now table stakes, and as such, they cease to be differentiators. Against ...
Always Be Hustling Sep 21, 2019 ... parents who had to climb the corporate ladder in their day; they’re teaching their Z children that the world is a tough place and that one has to work hard to achieve success, instilling into this cohort that hustle is necessary to survive. Furthermore, Zs are the epitome of the 24/7 mindset that has led to widespread burnout: from a young age, many within this generation have established a habit of taking their phones to bed with them and literally making them available 24/7—a behavior that Ys ...
Duty Free Sep 14, 2015 home spending cleaning delivery on-demand ... own purchase decisions is a marker of adulthood. Predisposed to dislike solitary decision-making, young consumers can be overwhelmed by the myriad household choices facing them in adulthood. As a result, they are increasingly electing to turn the responsibility for such tasks over to others. Some 36% have outsourced their grocery shopping, with another 19% interested in doing so; 33% have paid someone else to run errands for them, and another 21% are interested in trying such a service. And while ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... existence that affects Ys’ mental burnout: their jobs and careers play a big part in how mentally burnt out they feel. In Cassandra’s qualitative research, a Gen Y female told us that to her, modern burnout connotes “a really brain heavy life” where one just “gets fried.” To combat her sense of mental burnout, which stemmed from her taking on too much responsibility at her job at far too early a point in her career, she switched from saying “yes” to everything to feeling comfortable saying “no” and ...
Marketing Tips Dec 05, 2017 marketing branding experiential virtual reality ... Marketing directives for engaging with Gens Y and Z around modern socializing. - 1. KEEP SOCIAL MEDIA SOCIAL. - Like “Keep Calm and Carry On” or “Keep Portland Weird,” young generations are rallying around the battle cry of keeping social media social. While they neither want nor expect brands to vacate platforms completely, they do want them to behave like humans rather than corporate entities bent on interrupting their natural communication flow. Marketers can make moves in the right ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... past, the corporate ladder was one in which each rung was clearly defined and translated into achievable life milestones outside of the office. For Boomers, this meant clocking into their 9-to-5 jobs five days a week, enjoying the fruits of their labor (the family, the car, the house in the suburbs), and being able to look forward to retiring to live out the rest of their lives in leisure. Xers entered the workforce just as modern technologies began to revolutionize the workplace and create new ...
