eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... writing fan fiction. Nobody I knew in-person had as much passion for writing as I did. She was one of my best friends through high school, I would talk to her about anything. I could get non-biased opinions about my friends because she didn’t know them. NICOLETTE, 20, USASo common is the possession of these eLationships becoming that, in the future, it will likely be considered strange if one doesn’t have online-only friends. While we are only just beginning to see this shift, already nearly one-third ...
The Relationships & Community Perspective May 12, 2020 ... The ways that young people connect, feel a sense of togetherness, and maintain relationships will evolve rapidly in the wake of Covid-19 and create unprecedented opportunities for brands.More than five years ago, Cassandra predicted the rise of “eLationships,” a trend we identified related to the rise of online-only friendships. Even then, for many young people, digital relationships were as meaningful as their IRL counterparts. Much like their in-person friendships, their digital friendships ...
True To Self Sep 15, 2015 social life social media Brand Me On/Off ... interaction is via social media, they want their true personalities to shine through in order to forge more meaningful connections. This applies both to the people they know in real life and those with whom they have eLationships. They reason that, even if they never meet an online friend in the real world, they want that person to have a genuine sense of who they are. Plus, those they do know in real life will expect their online and offline personas to match. No one wants to be the person who’s effusive ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... so they know whether or not someone is ostracizing them.When communicating with their next layer of contacts, Zs prefer social platforms like Instagram and Snapchat. These are reserved for IRL friends and those with whom they have eLationships (Cassandra Report, Fall/Winter 2014), which can include select brands and influencers that they admire or trust. They use Facebook as well, but their actions are more guarded and sanitized since their broadest range of contacts inhabits this space. Indeed ...
Bot or Not Sep 14, 2016 retail customer service shopping Venture Consumers ... promise of being less frustrating (at least in theory). For one, they allow people the chance to resolve issues in real-time rather than having to trudge through a series of prompts or remain on hold for great lengths of time. They also allow young consumers to interact with brands via a medium that’s native to how they prefer communicate, making the interaction feel more natural. Having grown up with myriad eLationships, youth are comfortable interacting with reps in this manner. The chat bots of ...
The Real Story Mar 12, 2015 gen z media & entertainment books movies TV ... common reason Zs say they’re fans of YouTube stars is that they seem like regular people like them (46%). The “real-ness” of the story matters to Zs as they strive to form personal connections, even if they are one-sided, in an increasingly digital world (eLationships, Cassandra Report, Fall/Winter 2014). Likewise, the news media, which finds its way to Zs via Twitter, Facebook, and blogs, is leveraging the human interest angle of stories more than ever. Not only did networks cover the death of Osama ...
Relationship Goals Nov 29, 2015 relationships dating love marriage same-sex sex ... -rooted eLationships with people they only know online. This isn’t to say that modern youth are shunning traditional relationships altogether, but they refuse to feel confined by prescribed standards and instead expect to imagine their own Relationship Goals by defining what "relationship" means on their own terms. I have noticed nontraditional relationships have become more common in the past five years. Lots of my friends have experiences with nontraditional relationships, such as polygamous and ...
DIY Therapy Jun 08, 2015 health & wellness technology apps mindfulness self-esteem Health Hackers ... profound than their relationships in real life (eLationships, The Cassandra Report, Fall/Winter 2014), they feel that they always have an unbiased peer-therapist at their fingertips. As Ys consider therapy an advantageous resource and look for everyday ways to access it, brands have a unique opportunity to aid them in their efforts. In fact, 77% of Ys want brands to make their lives happier or better. Since they feel that everyone should engage in therapeutic activities, there’s a need for more ...
Health Hackers Jun 05, 2015 health & wellness technology apps quantified self Health Hackers ... of these individuals, they develop eLationships with them (The Cassandra Report, Fall/Winter 2014), and trust them as they would friends they know in real life. Leveraging this idea, San Francisco-based startup MyHealthTeams has launched a collection of social networks designed specifically for people to connect with others who have the same illnesses, including MS, Crohn’s, and lupus. Firsthand health knowledge to complement the information they can find online is of great import to Ys. They ...
