68 results for '"eco"'
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Macrotrends

Eco Chic

... Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.The concept of eco chic has come a long way since Patagonia implored Don’t Buy This Jacket in 2011 and put sustainable style in the spotlight for a new generation of socially conscious consumers. Once regarded as a marketing angle or something for a granola/crunchy crowd, sustainability is becoming more relevant than ever ...

Eco-Exhibitionists

... Sustainability and its associated design are becoming ever more aspirational to young people, giving brands an opportunity to leverage youth’s desire to be seen as eco-conscious and innovative. Mention someone with solar panels on their roof, a compost heap in their backyard, or a hybrid in their garage as recently as the early 2000s and the perception was that they were somewhat of a social outlier—a holdover hippie or elitist from the Bay Area perhaps—admirable for their eco ...

Live, Not Buy: Gen Z Activism

... organization or campaign. For Zs in the U.S., this number has dropped 10 percentage points since 2016 (29%), signifying a trend away from this behavior. And while Zs’ donations have decreased, other non-monetary, more personal forms of activism have increased, such as engaging in eco-conscious practices (more on that below). Consider the youth-organized protests happening across the globe—from global student strikes for climate change to marches to end gun violence in the U.S. to violence clashes ...

Race To Zero

... energy) ranked in the top five as an area in overall need of innovation, thus making it critical to young people that brands help overcome challenges in this space. In fact, one-third of youth think a brand is innovative if it creates sustainable/eco-friendly products, and one-half of Trendsetters think this, signaling this feeling will grow among the general population. Similar numbers also consider brands to be innovative when they implement environmentally friendly practices. In addition to widely ...

Culture Spotlight On The UK

... of UK youth think athletic wear and sustainable/eco-friendly fashion are cool. Women (29%) lead the interest in sustainable/eco-friendly fashion over men (17%).Which of the following, if any, do you think are cool?Please select all that apply. Denim | Sustainable/eco-friendly fashion | Athletic wear SECONDHAND SHOPPINGOver 50% of UK Trendsetters like to shop for clothing/accessories from resale apps/websites or at thrift/secondhand stores in-person. Additionally, 35% of UK Trendsetters have ...

Culture Spotlight On South Africa

... | Reflect LGBTQ culture in my country COOL FACTOR IN SOUTH AFRICAOne in four youth in South Africa think denim is cool, driven mostly by 49% of women compared to 34% of men. Athletic wear and sustainable/eco-friendly fashion are considered cool by nearly one-quarter of youth. Women lead men in regarding sustainable/eco-friendly fashion as cool—29% versus 17%, respectively.Which of the following, if any, do you think are cool?Please select all that apply. Denim | Athletic wear | Sustainable/eco ...

Retail 2.0: A.I., AR & VR

... to sell well over a particular season, potentially eliminating mountains of wasted inventory, an upside that greatly appeals to eco-conscious young consumers (see Eco Chic). - Brands Using A.I. to Improve the Customer Experience - ASOS The UK-based online retailer has launched several A.I.-powered features in the last year. One, dubbed Fit Assistance, asks customers to input a number of data points including weight, height, measurements, age, and preferred fit. When customers are looking at an ...

Purposeful Pop

... lyrics and accompanying music videos. In Ghana, rappers ELi, Wanlov the Kubolor, Efo Chameleon, and others have used their music to put the spotlight on their country’s environmental issues. Even when he’s not rapping about these problems, Wanlov raises awareness for them; the artist hasn’t worn shoes in 10 years, he often wears a construction hat to represent the engineers who handle the city of Accra’s frequent blackouts, and he hosted an environmentally-themed music competition, Eco Rave, in 2014 ...

Clear Consciousness

... environmentally friendly, sustainable, and recyclable. They also want to ensure that items are not made in sweatshops and are in favor of purchasing items that donate a portion of the proceeds to charity.How important to you, if at all, are each of the following factors when buying products?Please select all that apply. Important/Somewhat Important Summary Sustainable | Price transparency | Eco-friendly | Recycled | Locally made or sourced | Percentage of proceeds go to charity | Fair trade | All ...