SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... Shopping goes live(stream)What do you get when you mix retail shutdowns with consumers bored in their homes spending time on social media? Shoppertainment. AliExpress, an online retail service owned by Alibaba in China explains, this concept “blurs the lines between e-commerce, entertainment and everyday lifestyle, engaging consumers in a highly immersive and interactive experience, such as live-streaming events, pictures, videos, and interactive games, to ultimately drive transactions.” Simple ...
THIS (DIFFERENT) HOLIDAY SEASON Nov 16, 2021 ... this impactful holiday ad, Etsy elevates itself as a partner of underrepresented groups and a source for that gift you just can’t find anywhere else. - COKE AND COMMUNITY - When a boy suddenly realizes his apartment has no chimney for Santa’s holiday arrival, he enlists his apartment building’s community to help build a cardboard chimney topped with none other than a Coca-Cola box. Yet, in a twist of events, the box chimney is used to extend an invitation that brings together the boy’s newly formed ...