Duty Free Sep 14, 2015 home spending cleaning delivery on-demand ... own purchase decisions is a marker of adulthood. Predisposed to dislike solitary decision-making, young consumers can be overwhelmed by the myriad household choices facing them in adulthood. As a result, they are increasingly electing to turn the responsibility for such tasks over to others. Some 36% have outsourced their grocery shopping, with another 19% interested in doing so; 33% have paid someone else to run errands for them, and another 21% are interested in trying such a service. And while ...
How Can I Help You? Jun 22, 2019 ... modern consumers than brands that do not. While certain categories of retail don’t necessarily require such hands-on customer service, such as grocery shopping or shopping for basic essentials, it’s still an important aspect of retail for modern youth. This cohort wants brands to provide them with human-centric experiences, and this is especially true among Trendsetters, who have a greater expectation of brands. One in three Trendsetters in the U.S. and UK (35% and 33%, respectively) say brands ...
Dream Team Mar 19, 2017 gaming play sports ... fans can be intimidating. Host a casual league for users to enjoy friendly competition and social aspects that aren’t offered by the big sites. - BRANDS FEATURING FANTASY SPORTS - Campbell’s For its Everyman All-Star League campaign, Campbell’s flipped fantasy football on its head. Instead of fans drafting star players, six NFL pros drafted fans based on everyday household skills such as grocery shopping and changing diapers. Fans who entered the league were drafted onto a team and entered to win ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... -demand delivery service Postmates to frantically order Cinnamon Toast Crunch, while others described rushed trips to 7-Eleven after school to buy processed snacks. In the past, a teen might have rebelled against a parent who didn’t let them have junk food in the house by gulping down soda and chips in their dorm as soon as they gained independence, but for Zs, there’s less need for revolt. Since they’re highly educated about food and beverages, their parents turn to them for input on grocery shopping ...
Through the Looking Glass Dec 12, 2013 design technology gadgets mobile wearables ... from Evernote Web directly into their Glass Timelines—a particularly useful feature for those who use the organization tool for grocery shopping. CNN’s Google Glass app streams breaking news updates on 18 headlines per day, as well as tech, politics, and business news. Subscribers can read short summary stories on the lens or have them read aloud with accompanying video clips.Elle is the first magazine to launch a Google Glass app. Created in partnership with Google, the app features stories from ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... they connect to promise to optimize one's life with minimal effort required. This is the inverse of a trend we highlighted several years ago (see Duty Free), where Ys and Zs were putting increased focus on outsourcing many aspects of home life, from grocery shopping and meal preparation to errands and laundry. While they're certainly still turning to services that offer convenience and enable them to have more free time for what they feel matters most, they're taking back control in other areas of ...
Control Center 21+ Mar 25, 2018 health & wellness technology quantified self ... they connect to promise to optimize one's life with minimal effort required. This is the inverse of a trend we highlighted several years ago (see Duty Free), where Ys and Zs were putting increased focus on outsourcing many aspects of home life, from grocery shopping and meal preparation to errands and laundry. While they're certainly still turning to services that offer convenience and enable them to have more free time for what they feel matters most, they're taking back control in other areas of ...
Identity Theft Jun 19, 2016 family parenting relationships ... ., toilet paper, detergent) | Running errands | Home decorating | Grocery shopping | Pet care | Clothes shopping The majority of parents, especially moms (71% in the U.S. and 62% in the UK), tend to spend less money on themselves so that they can spend more on their children.A quarter of parents have less time to care for their own health and nutrition now that they have children. ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... meaningful relationships in order to earn these influential consumers’ attention, respect, and loyalty. ACTION ITEMS Consider how marketing, messaging, and entertainment depicting families could be retold through a friend dynamic. Offer tools and services that enable group coordination with friends for various activities, such as booking a flight or grocery shopping for a dinner party. Enable young consumers to crowdsource or poll their friends when making decisions about purchases. Recognize ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...
