48 results for '"nightlife"'
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Macrotrends

The New Social Norms

... Gens Y and Z are creating a new social code around friendship dynamics, social habits, and nightlife, driving a need for brands to update the ways they depict and engage young people in their social lives. The current state of socializing looks radically different from that of previous generations, as well as from just five to 10 years ago. Gens Y and Z are spurring notable shifts when it comes to what they value in their social lives, how they hang out with friends, and what they deem cool in ...

UnWasted Time

... were open the latest. Nightlife was synonymous with drinking, and expectations of a social event included a central focus on alcohol. Yet now, youth are seeking to spend UnWasted Time at social events, cutting back on booze and even refraining from drinking altogether. Even on college campuses, often considered meccas for wild partying, sober social events are becoming more popular (see examples). Previously, I would go out just to drink and get drunk. Now, I will go out to meet friends, but I'll ...

Millennials' Seven Day Sober Diary

... and friendships, and what they liked and disliked about being sober each day. These diaries give a glimpse into the rising movement in which young adults are seeking UnWasted Time—specifically in terms of how they're embracing sober socializing more and more. Their experiences not only reveal why young people enjoy taking brief breaks from alcohol and what they find challenging when doing so, but also how it impacts everything from their finances and health to friendships and nightlife ...

The Age Of Innocence

... Young adults are reimagining socializing and nightlife, gravitating toward tamer options that fit with their generational values and eschewing the drinking and drug cultures of the recent past.The list of young people's social activities, at times, can look like a throwback to the days of soda fountains and local fairs rather than modern times known for fishbowl cocktails, booze-fueled festivals, and an anything goes attitude. Gens Y and Z are increasingly eschewing binge behavior traditionally ...

Seize The Day

... Young people are shifting their focus away from nightlife and toward daytime socializing, creating new opportunities for brands.Rather than waiting for the sun to go down to socialize, Gens Y and Z are focusing their efforts on the day. They aren’t as drawn to the late nights that dominated the weekends of preceding generations; along with a decline in the bar and club scene and a rise in sober socializing (see UnWasted Time), they put a focus on productivity, want to create more genuine ...

Dress To Thrill

... nightlife venues like bars and clubs as they Seize The Day and prioritize socializing during the daytime over nighttime. When they do engage in nightlife, it often turns into an epic adventure to fulfill their desire to Go Big Or Go Home. Many “go big” experiences involve a particular type of outfit or costume concept, but a theme can be applied to any usual party or night out to take it to the next level, achieving the desire for extraordinary experiences on a manageable scale and giving young adults ...

Sports Clubbing

... Young adults are mainly socializing around sports, regarding it as a more relevant and meaningful form of nightlife than many alternatives.As sports have grown from a lifestyle among those who love particular games to infiltrate nearly every part of popular culture, young people en masse are joining the party—literally—regarding sports as a key opportunity to let loose and obtain fulfilling social lives. Sports have always provided an occasion to celebrate, but increasingly, they’re ...

Culture Spotlight On Turkey

... Government restrictions and the political climate stifle culture in Turkey, but youth embrace TV and nightlife as a means of escape.Turkey is experiencing a period of turmoil, but it continues to push ahead in both the entertainment and fashion industries. While businesses are willing to look abroad for success, the Turkish government has been on the defensive and has limited its international ties.Silver Screen Success: Turkish TV Dramas Soar Domestically & AbroadTurkey has become a ...