It's A Mall World After All Jun 23, 2019 ... Instagrammed—even down to the bathrooms. Consumers have the opportunity to shop wherever and whenever they want at the push of a button, so malls need a new way to draw shoppers in. Still, over the past year, 27% of UK Trendsetters and 26% of those in the U.S. say they are hanging out more in stores and malls—but it's likely that this is reflective of spaces that are already reimagining retail and delivering memorable experiences for young consumers. WHAT A SHOPPER WANTSWhen thinking about the ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... U.S. would like to see more smart mirrors in stores, as would 38% of U.S. Trendsetters and 34% in the UK. There are lots of opportunities to improve tech for online shopping as well: 28% of UK youth and 26% in the U.S. want to see more virtual try-ons when shopping online, as do 43% of U.S. Trendsetters and 36% in the UK. As A.I. ramps up in the retail space and more brands embrace the technology, this could also be good news for sustainability, since machine learning can help predict what's going ...
Dress To Thrill Dec 07, 2017 fashion & beauty social life clothing nightlife ... Burning Man. Rather than feeling daunting, young adults are excited to show off their originality and inventiveness when it comes to attire. A 26-year-old woman in our focus group in LA noted, "I like the performance aspect of going out," which theme parties cater to by inviting attendees to essentially play dress up and be their most creative selves. When deciding how to spend their time socializing, young adults will look for events that make it worth their while to prep for a night out and also ...
Culture Spotlight On South Korea Jun 16, 2018 ... brands feature social media influencers.CAFÉ LIFE IN SOUTH KOREAAs themed cafés boom in South Korea, 34% have gone to a restaurant/café/bar because they saw a photo of it on social media. Four in 10 (41%) South Korean women and those aged 22-34 are more likely than their counterparts, 26% and 22%, respectively, to frequent an establishment because of a post on social media. Another one in five youth have gone to a restaurant/café/bar to take pictures of its ambiance/décor. Which of the following ...
No Money, More Problems Sep 16, 2019 ... a home? Do they take a less promising job because it's in a more affordable city? Do they sacrifice their happiness or career fulfillment because a paycheck is more important? To wit, 65% of Ys in the U.S. and 57% in the UK stay at a job they dislike because they need the money. Young consumers also find themselves taking on additional jobs to earn more money: 26% of youth in the U.S. and UK work on side projects to make money in their free time. While choices like these might increase their ...
Extracurriculars Mar 22, 2018 education customization online learning personalization school Life Skills ... strategies like personalized curriculum, one-on-one sessions, and rearranging traditional classroom settings.While the education system is slowly evolving to better meet young people’s expectations for personalized learning, all brands can play a role in helping young people improve through lifelong learning by providing the classes, resources, new information, and mentorship they crave. YouTube has led the way in this regard, and it’s often lauded in focus groups for its educational value. As a 26-year ...
Well Rounded May 29, 2015 health & wellness fitness nutrition spirituality Presence of Mind ... their lifestyle choices relevant to both ends of the health spectrum. The possession of a Well Rounded wellness lifestyle is tantamount to peer relevancy for this generation. For example, a 26-year-old woman in one of our focus groups told us about how she tried a high-impact barre class not because she was interested in its perceived health and/or weight loss benefits but because all of her friends were doing it and she wanted to understand what they were experiencing so that she could talk about ...
Doctor Who? Mar 19, 2018 health & wellness mindfulness ... , 26, PAIn a similar spirit, young people are increasingly focusing on their diet overall to improve their health and even adopting aspects of Ayurvedic medicine. A 26-year-old male expressed this habit in our qualitative research, referencing Hippocrates's famous quote and noting, "I believe you should let your medicine be your food and your food be your medicine. If you're conscious of your diet and eat well-balanced meals, it's not necessary to take supplements because you can get all your ...
Realistic Optimism Feb 27, 2016 social consciousness activism causes and issues corporate responsibility politics ... values.ZOE, 17, UKI'm optimistic. There are always bumps in the road to progress. Although sometimes I see complacency, I think that is always the cyclical nature to progress. It takes time and for enough people to get upset in order for things to change. The tools are there—they always have been—and now they are even easier to use.ADAM, 26, MNEmpowered by their ongoing resiliency, they aren’t about to allow their mistrust to stifle their optimism altogether. Though optimism regarding their ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... get rid of or don't have space for.JOSEPH, 31, INI use Tradesy for selling because you can swap your item for something else. It's easy and very efficient to buy or trade.HEIDI, 24, MNThe buying side of the weCommerce sphere holds appeal equal to that of the selling side. Participants enjoy the serendipity offered by the resale market; unlike traditional retail which typically invites comparison shopping, weCommerce has less process attached to it, making it more novel and, thus, stress-free. A 26 ...