Open House Sep 10, 2015 community home décor ... regarding their gym as a home away from home. This feeling has become more pronounced with the influx of boutique studios that provide a welcoming atmosphere to relax pre- and post-workout. In fact, in a recent focus group, a 26-year-old woman told us about how her regular NYC spin studio, Peloton, feels so much like home that she and her friends even refer to the waiting area as “their living room.” She explained how it has L-shaped couches and a long table that looks like a dining room, complete with ...
No New Friends Dec 09, 2017 social life friends ... themselves in a known location without their friend group, it’s hard to fill the void with new people. A 26-old female in a Cassandra focus group referenced her experience with the “Seattle freeze,” a well-documented phenomena explaining the coldness perceived by newcomers to Seattle who can’t break into the social scene. Seattle is far from the only place fostering this experience. In pop culture, it’s referenced in songs like Drake’s “No New Friends” and “Started from the Bottom”; young people are ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... %). Of those who use Facebook, about three in 10 young people use it for networking, while nearly a quarter of those who use Twitter and Instagram in the U.S. and UK use it for this purpose. About two in 10 Snapchat users also use this platform for networking.Which of the following social media platforms, if any, do you use to network?Please select all that apply. LinkedIn | Facebook | Twitter | Instagram | Snapchat | Tumblr | YouTube 34% of Trendsetters in the U.S. and 26% in the UK would be ...
Opportunity Knocks Dec 14, 2018 ... plant roots. These factors are driving young people to move to new places, and to move more often than generations prior, answering the call when Opportunity Knocks.MAKING CAREER MOVESWhether or not they know people living in a particular area or are familiar with it, young people are very willing to move to a new place for a job opportunity, which is the top reason of 25 they would move; 31% in the U.S. and 26% in the UK say they would move for this purpose and this attitude is stronger among ...
Sport The Look Mar 23, 2017 fashion & beauty retail logos sports ... and running shoes, but in the U.S. young women are significantly more likely than young men to have done so. Brands have a huge opportunity to create more branded sports options that speak to young women’s modern mindset given their clear interest in this category.I like that branded sports apparel is so readily available, but I do wish they were affordable and even customizable.ARLISIA, 26, GAMoving forward, companies that cater to the fan tribe mentality through the creation of ...
Have Guidance, Will Travel Dec 08, 2018 ... , offloading the entire process from the travelers who are willing to leave their destination to chance. Any one of these tools or forms of a trip reduce the burden of planning, giving young consumers back their time and energy, which they can use to enjoy the trip itself.I feel that a travel agent will be more knowledgeable about my destination than me so they may be able to give me better recommendations about where to stay or what restaurants or local diners I should visit.JAMES, 26, GAFor ...
Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... influence on what I'm paying attention to.ADAM, 26, MNIn this spirit, politics have themselves become entertainment. Perhaps nowhere is this emergent mindset more apparent than the November 2015 announcement of Gawker’s repositioning as a political blog that will apply its characteristically sardonic tabloid sensibility to the arena of politics rather than media and celebrity gossip. As reported by Politico, “[this pivot] confirms the verdict other journalists rendered months ago: Campaign 2016 has ...
Geomarking Sep 09, 2014 global marketing media & entertainment local culture video ... simultaneously forging an even stronger sense of global unity. - TUBULAR - GEOmarking is most evident in the global response to top video trends. Young consumers are creating their own takes on popular music videos to show that a concept resonates across international borders, while simultaneously featuring what’s unique about their local culture and region. The following data from Tubular Labs was collected on August 26, 2014. The song “Happy” has spawned more than 17,000 fan-created videos, showcasing ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... already happening: 37% of young people often talk about popular culture in conversations with other people, particularly in China and South Korea (52% in each country) and 26% often post about/comment on popular culture on social media (42% in China and 34% in South Korea). If the popular culture reflects a meaningful message, those conversations become a catalyst for fostering change. Change is often carried out through political action, and though intertwining popular culture with politics isn’t a ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... seek to get more from their work relationships. They want a close confidant who will look out for and guide them, much in the same way that a parent does. And as Ys are surrounded by colleagues who they are getting to know more personally, they’re finding business partners among their work friends and creating companies together to pursue their shared passions. I view my close friends like family and treat them like so. I will be there for them for anything and want to be a good friend. KATIE, 26 ...