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Macrotrends

10 Gender Takeaways

... shopping for baking mixes, doing laundry, and, in one scenario, tearing open bags of chips and cookies in the midst of a pregnancy craving. - EMPOWER THEM TO BE THEIR BEST SELVES - Nobody wants to be reflected in a bad light, and marketing efforts that depict men and women at their stereotypical worst are rightfully coming under fire. Young consumers are seeking brands, ads, and products that make them feel empowered and important, so they’re understandably not amused by marketing that, for example ...

Mom Focus

... cribs, sleek diaper bags, and hip parenting and design blogs are appealing to and inspiring today’s parents. Being a “cool” parent and staying young is a badge of honor, as some moms aren’t ready to get rid of their pre-baby lifestyle. In response, parenting and kids’ brands are “growing up” to fit the demands of the more sophisticated parent. It is important for brands to recognize that this new generation of parents has modernized parenting and, thus, are looking for products, activities, and ...

Data

Supporting Social Causes

... you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary It's hard to focus on one single cause because there are so many to support | Most people's involvement in social issues is not genuine | I wish I was more involved in social causes and issues than I am currently | I like sharing my interest in social causes and issues online 87% of U.S. Trendsetters, and 83% in the UK, agree small acts can be political statements (e.g., not using plastic bags ...

The Future Of Innovation

... outdoor | Accessories not including footwear (e.g., bags, jewelry) | Dining out (e.g., restaurants, takeout, fast food) | Vehicles (e.g., cars, bikes) | Food & beverage | Household necessities (e.g., cleaning supplies, toilet paper) | Footwear | Pets/pet care PURCHASE DECISIONS: VIRTUAL REALITYWhen prompted to consider virtual reality, a close tech relative to augmented reality, six in 10 Trendsetters in the U.S. and the UK think that this technology will affect their gaming-related purchase ...

Building Brand Loyalty

... ) | Digital media (e.g., ebooks, streaming services) | Entertainment and events (e.g., sporting events, concerts, movie tickets) | Apparel | Dining out (e.g., restaurants, takeout, fast food) | Traditional media (e.g., books, DVDs) | Accessories not including footwear (e.g., bags, jewelry) | Bars/clubs | Garden and outdoor | Home décor and furniture GROWING LOYALTYThere are offerings that brands across all categories can provide to develop greater loyalty young ...

Shopping Behaviors

... ) | Accessories not including footwear (e.g., bags, jewelry) | Health and wellness (e.g., vitamins, massages) | Household electronics (e.g., TV, microwave, air conditioner) | Digital media (e.g., ebooks, streaming services) | Pet care | Alcoholic beverages not in bar/restaurant (Base: 21+ U.S., 18+ UK) | Home décor and furniture | Travel (e.g., plane tickets, accommodations) | Sports and fitness (e.g., gym membership, sports equipment) | Garden and outdoor | Bars/clubs | Vehicles (e.g., cars, bikes ...

Fear

... or thought about hiding places, and have go bags should disaster strike. Some have even bought supplies in case of emergency, with a few going so far as to acquire guns. Gen Y women are more likely than their male counterparts to have such fears.Given the current state of the world, which of the following, if any, is true for you?Aged 19-34Please select all that apply. I worry about domestic terrorist attacks | I worry about terrorist attacks abroad | I have avoided going to ...

Consumed Consumer (Continued)

... bring about social change with their wallets. About one-quarter have donated to causes at the register, or purchased products that donate a portion of their proceeds to a cause. Just less than one-third of shoppers have cut down on their use of plastic bags. Which, if any, of the following have you done in the past six months? Cut down on my use of plastic bags | Bought a product that donated a portion of the proceeds to a cause | Gave money to a cause the store is involved with at the cash ...

Daily

Sameach Pesach!

... -use plastic bags. These bans represent a significant step towards reducing plastic waste and promoting sustainable alternatives. But does sporting a reusable tote work? A new report from Environment America, notes that the 5 states and cities (NJ, VT, Philadelphia, Portland, OR and Santa Barbara, CA) that have bans have cut single-use plastic bag consumption by 6 BILLION bags per year and that adopting single-use plastic bag bans could eliminate approximately 300 single-use plastic bags per person ...