Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... , the rise in popularity of activities like weekend brunch and Sports Clubbing have normalized day drinking; young adults don’t have to wait until it gets dark out to partake in alcoholic beverages, and if they do choose to drink early on, they don’t have to extend it through the night. Previously it may have been seen as a waste if youth spent their afternoon drinking and didn’t make it out that night, but now nightlife isn’t seen as the endgame it once was and the sense of “missing out” if one ...
Side Buy Side Dec 12, 2017 marketing social life friends ... / technology | Food/ Beverages (non-alcoholic) | Clothes/accessories | Video games | Travel | Health/ fitness | Beauty/ grooming products | Alcohol | Footwear | Vehicles/ rideshare | Home goods/ home care | Pets/petcare FOLLOWING FRIENDSAs far as brands are concerned, youth may take a leap if their friends do. One in three U.S. youth and one in four UK youth have tried a new brand because a friend told them to, and on the flip side, one in 10 young people in the U.S. and UK have stopped using a ...
Dress To Thrill Dec 07, 2017 fashion & beauty social life clothing nightlife ... them themselves, and they’re looking for more than just clothes to set the mood. Brands can also provide relevant décor, music playlists, and food and beverages.IKEA To celebrate its 30th birthday, IKEA U. hosted a house party in London displaying the brand’s evolution through the years, inviting attendees to participate in the ‘80s and ‘90s themes. Those who didn’t score tickets could join via VR.United Way Community organization United Way hosts an annual ugly sweater party over the ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... and are fascinated by metrics (see Numbers Game). There’s been a surge in performance sleepwear that helps people optimize their ability to rest, and brands have an opportunity to further innovate in this space. Moreover, beverages that aid in people’s ability to sleep well are becoming the next iteration of energy drinks. There’s even been a rise in nap classes, and in Tokyo, there are nap cafes. The market around slumber enhancement is only growing, but as it stands, much of it is aimed at ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... Indulgent food and beverages are Gen Zs' vice of choice, and they’re using culinary culture as a channel to showcase their creativity and assert their independence.Gen Zs have been praised as many things during their brief time on this earth—dream consumers, world saviors—but they also share a less laudable title: the first generation to have a shorter life expectancy than their parents due to unprecedented childhood obesity rates. Thankfully, their dismal fate is showing signs ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... Modern youth prioritize spending on food and beverages and have elevated it above other consumer categories because it’s an accessible way to collect share-worthy experiences. Whereas in their youth Boomers and Gen Xers "ate to live," Gens Y and Z "live to eat" as evidenced by their strong fervor for and high spending on food and beverages. Despite their limited funds, eight in 10 young people in the U.S. and UK (83% and 82% respectively) say they spend a lot of money ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... not only different beverages but also atmospheres, neighborhoods, and even patrons. Although the membership model is still relatively new, nearly as many Trendsetters (67%) in the U.S. have used or are interested in joining a membership program for which they pay a monthly rate for a minimum amount of access/number of uses for a product or service as those who subscribe to or are interested in subscribing to a service that provides them with samples of different types of related products each ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... more expert suggestions into the process, as Bear Naked Granola has done by partnering with IBM Watson, an artificial intelligence system, on a recommendation feature (see examples). Moreover, consider how young consumers are devising solutions to handle their feelings of choice overload and tap into these tactics; when it comes to food and beverages (see TasteMakers), youth are creating mental bucket lists of what they want to try to ease their decision-making, while also embracing eateries that ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... luxury handbag, while Nike’s running clubs and Lululemon’s yoga classes ultimately serve to drive sales of expensive shoes and apparel. Even pricey food and beverages that help Ys become a healthier, more sophisticated, better version of themselves benefit from the halo effect of personal transformation and can be deemed luxuries. These types of wellness expenses align with young people’s WELLth Investor mentality. Though health and wellness spending on food, fitness, and activewear are some of the ...
Dollars And Sense Sep 07, 2015 money banking debt finance saving ... counseling with financial planners.BANK CAFÉS First Citizens Bank transformed an historic storefront in downtown Charleston, SC into a coffee shop with moderately priced beverages, free Wi-Fi, and accessible financial advisement. Called First Citizens Café, the Starbucks alternative makes it convenient for patrons to tackle financial matters, with on-site bankers to offer guidance and even baristas who are knowledgeable about banking matters. Capital One has opened similar outposts in Boston, NYC, LA ...