Retail 2.0: A.I., AR & VR Jun 20, 2019 ... Innovations in A.I., AR, and VR are improving the retail experience, presenting an opportunity for brands to take advantage of the customization and story-telling opportunities that such technologies provide.Young consumers have grown up steeped in technology and expect brands to be constantly innovating as a result. Gen Ys and Zs have seen what a difference tech can make in their lives and are eager to see more of it, especially when it comes to retail and shopping. In fact, the majority of ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... Social discovery and online payments are evolving to make the shopping experience more frictionless, particularly for Gens Y and Z, who are accustomed to instant gratification and desire innovations that save their time.When it comes to shopping, young consumers want their mobile devices to do more than just serve up the items they search for. They expect brands to be continually innovating, particularly when it comes to seamless discovery and frictionless payments. Just as brands see a lift in ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... happening 24/7, so brands need a new way to get customers excited about their offerings. Live events serve as a new way to shop in that they create an experiential sale: they offer unique experiences, exclusive products, and collaborations that draw customers in and create a stronger relationship with the brand. More than previous generations, young consumers don't just see shopping as a means to an end. To wit, four in 10 global youth like to browse even when they don't intend on buying; those numbers ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... unique vision and creativity, they see the sector as overrated.Which of the following, if any, do you agree with when it comes to luxury?Strongly /Somewhat Agree Summary Luxury products and services are overrated | I feel better about myself when I make a luxury/high-end purchase WEAR SOCIALLY CONSCIOUS BRANDSYouth exhibit an overall preference for wearing socially conscious brands over luxury ones when given the choice: seven in 10 Trendsetters in the U.S. and six in 10 in the UK would rather wear ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... supplemental brand information, searching for the steepest coupon codes and discounts, and exchanging their personal information for branded rewards apps at the retailers they frequent—all to ensure maximum ROI for their efforts. After time, money is youths’ most limited resource and they want to feel like they’re being smart about both; the brands that assist them in this endeavor will gain their trust. And yet, youth don’t only want to justify their time and money; they now expect additional ...
Defining Generations Mar 26, 2019 ... The following wheels define each generation according to the six external factors that have shaped their internal values, providing brands a clear picture of the four cohorts and what makes them distinct.To truly understand a generation, one must look beyond age and life stage and examine the external forces that have shaped each generation during their childhood and adolescence—key periods during which young people are the most open and impressionable. Cassandra defines generations based ...
Generational Comparison Chart Mar 25, 2019 ... This chart displays the characteristics of each generation according to the six external factors that shaped their internal values, allowing brands to easily compare and contrast the four generations.To truly understand a generation, one must look beyond age and life stage and examine the external forces that shaped each generation during their childhood and adolescence—key periods during which young people are the most open and impressionable. Cassandra defines generations based on six ...
The Generational Manifesto Mar 24, 2019 ... media, it's critical for brands to have an accurate and deep understanding of each cohort.How Generational Research Future-Proofs BrandsNot only is youth the period when generational traits are established, it's also when people have the greatest influence on culture overall. Youth is a time in which people are most open to exploration and are likely to usher in newness, which older generations then adopt. Young people are most willing to try new products, services, and brands, and in doing so, they ...
Portraits Of A Generation Mar 23, 2019 ... A snapshot of each generation, including who they are, what they value, and how brands should perceive them.To understand each generation and what matters most to them, we went straight to the source, asking Baby Boomers, Gen Xers, Gen Ys, and Gen Zs in the U.S. to tell us in their own words. The following Portraits Of A Generation offers a lens into each cohort, going beyond life stage to highlight their core values as well as their flaws, and what they think will define their generation ...
Next Gen Brand Loyalty Mar 22, 2019 ... you tend to try different brands.I Like To Try A Lot Of Different Brands Summary Clothing | Dining out (e.g., restaurants, takeout, fast food) | Accessories not including shoes (e.g., wallet, jewelry) | Groceries | Traditional media (e.g., books, DVDs) | Home décor/furniture WHAT INSPIRES BRAND LOYALTYAcross all four generations in the U.S., free shipping is the top factor that would make consumers more loyal to a brand, with the majority of Boomers (60%), Xers (57%), Ys (50%), and Zs ...