There's No Place Like Home(town) Dec 11, 2018 ... . and one in five UK Trendsetters like to have clothing/accessories that display the place where they’re originally from, and they’re leading this trend which suggests the general population of youth will follow their aesthetic choices. The cool cachet of doing so has increased from years past, as this concept is similarly mirrored in pop culture, from celebrities displaying where they've grown up on social media to musicians increasingly paying homage to where they’re from in their songs. As young ...
Where There's A Will, There's Away Dec 10, 2018 ... youth in the U.S. and 63% in the UK say traveling is a point of pride to them.FINANCIAL SACRIFICES TO TRAVELReducing or eliminating spending in certain areas is the main way in which young people are enabling themselves to travel. To wit, 62% of Trendsetters in the UK and 55% in the U.S. say they cut back on spending in other areas to be able to afford travel. Among those who have done so, clothing and accessories are a main area where they've cut back, as uncovered in our quantitative and ...
On The (Im)pulse Dec 09, 2018 ... they're seizing the chance to do so when they can. Unlike other types of impulse purchases, such as fast fashion or cheap cosmetics, buyer’s remorse is less likely to kick in when it comes to a trip as young adults aspire to travel the world. And as young consumers are eschewing wasteful, one-off purchases for fewer and more high-quality products, particularly when it comes to clothing, it's fitting that they're instating travel as the new sector in which they make impulse purchases.I prefer traveling ...
The Joyride Dec 07, 2018 ... transforming ordinary moments of their lives into important, shareworthy events (see ROI [Return On Image]), brands across all verticals have an opportunity to help them make the miles between point A and point B count.ON THE ROAD AGAINIn the same way that young people care about much more than the final product, whether it be clothing, entertainment, or food/beverages, they also care about more than the final destination. They are interested in knowing about the path to get there, both literally ...
Home & Away Retail Trends Dec 05, 2018 ... well-known brand stores (e.g., Sunglass Hut, Topshop, MAC Cosmetics) available to them at the airport. Additionally, nearly a quarter of Trendsetters in the U.S. and UK typically purchase clothing at an airport or train station, and a quarter of UK and just over one in 10 U.S. Trendsetters typically purchase beauty/grooming products at an airport or train station. This behavior is even more pronounced in Asia, with China leading this sector in particular due to an explosion in outbound and domestic ...
Data Mine Sep 19, 2018 ... U.S.) are willing to give up some personal information for personalized products (e.g., custom made shirt, custom formulated vitamins), and this is more prevalent among Trendsetters, with 34% in the U.S. and 30% in the UK willing to do so. For young people who desire customization in everything from made-to-order clothing to unique-for-you vitamins, such things are worth the price and the open access to their information. It’s not just personalization that motivates them to share their info; 26 ...
The Invisibles Sep 16, 2018 ... from wearables to "invisibles" that integrate smart features into everyday items. Indeed, smart clothing is projected to become a $1 billion industry by 2020, as wearables shift from fitness trackers and smartwatches to become part of apparel. This evolution is not purely due to stylistic preferences, but also a matter of practicality. Modern youth are notorious for finding ways to optimize their lives (see The Optimization Generation), and as they see it, having to wear a band that tracks their ...
Future Of Fashion & Retail Sep 13, 2018 ... consumers have come to expect innovation in all areas of their lives—and even overwhelmingly agree that technology has a positive effect on their shopping habits, as 71% of youth in the U.S. and UK and 80% of U.S. and 77% of UK Trendsetters do—fashion brands and retailers are designing forward-thinking concepts that change the way consumers browse, buy, shop, get feedback on, and wear clothing. The baseline materials that go into garment construction are being reconceptualized as innovative ...
Innovation Marketing Tips Sep 08, 2018 ... Donde Search, Forever 21 shoppers can click on icons representing features they want in clothing, such as color and silhouette, to see all the results that fit their preferences within the site's offerings. Forever 21 has found that allowing people to search via visuals, which is the way they think about clothing, has helped replicate the brick-and-mortar experience in the online world - 7. Take People Behind-The-Scenes. - Young people are fascinated by innovation and not just because it's new and ...
Global Innovation Trends Sep 07, 2018 ... in futuristic bodysuits, robots that are developed in Asia are styled in a way that draws from the rich historical culture of their countries. Chinese robot JiaJia wears clothing that recalls a Chinese folktale about a helpful fairy, drawing connections to her service-based nature. An earlier version of a robot named Chihira, from Japan, wore traditional kimonos and general dress that reflected client’s wishes in her public appearances. ...