Brand Mentorships Sep 12, 2016 marketing retail On/Off ... to constantly learn, grow, and transform. However, just because they’re interested in creating an open-source society in which everyone benefits from access doesn’t mean they think smaller entities should suffer financially. As generations saddled in debt who came of age during the worst recession since the Great Depression, they want to be paid fairly. Brand partnerships introduce me to brands I wouldn't normally see. Waterstone's has Costa coffee inside which I would never ...
Shop Right Jun 17, 2016 parenting retail brick-and-mortar experiences shopping On/Off ... important after having a child. Being efficient with one’s resources is crucial to today’s parents; 30% in the U.S. and 21% in the UK have an Amazon Prime membership, which gives them perks like free two-day shipping on virtually any item and instant refunds on returns the moment the box is scanned for departure. Parents also have access to replenishment services like Amazon Dash, which integrates with connected devices to reorder supplies like coffee, detergent, and other household necessities before ...
Parental Advisory Jun 15, 2016 family parenting spending children ... their kids out of the fun either. It’s not uncommon to see moms and dads shaking their booties with toddlers in tow.STARBUCKS When young adults become parents, they often feel they have to give up some of their favorite things (see Identity Theft). Their local coffee shop feels less inviting because they worry they’ll disturb other patrons if their child cries. Starbucks UK wants parents to feel welcome and supported, so it trained staff at all locations on how to be helpful to moms and dads  ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... France and Belgium, customers can bring in old items to receive a store voucher in exchange through the Second Life for Furniture program. In the UK, a reverse vending machine allows people to receive vouchers for free coffee in exchange for used compact fluorescent light bulbs. And in 20 other global markets, IKEA picks up old mattresses to be recycled. In the future, the retailer plans to introduce initiatives that make it easier to replace lost or broken parts, mainly through 3D printing. - 3 ...
Dollars For Change Mar 09, 2016 money social consciousness crowdfunding ... normally use to buy coffee and using it to provide clean water for a child in Sudan.Google’s One Today app displays a non-profit organization each day and if users like its mission, they can choose to donate $1.one7days lets users give $1 a week to charity of their choice, for a maximum of $52 a year, with the option not to donate on any given week.Altruist is an app linked to users’ credit cards, rounding each purchase up to the nearest dollar and then donating the leftover funds to a charity of ...
Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... transparency but will be disheartened by a lack of it. Don’t just react to political moments as they happen (though that is important). Also be sure to plan ahead for key events, like debates and conventions, and join the conversation surrounding them. Consider fun ways to let your consumers show their political allegiance, as did 7-11 in the 2012 U.S. presidential election with its Obama and Romney coffee cups. - Pundits + Journalists - TREVOR NOAH Thirty-one-year-old South African comedian Trevor ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... announced that teaching this to the next generation will be the focus of its upcoming season. - Kind Brands - GAP Last December, Gap, in partnership with sock company Bombas, put a Good Deed Machine in the window of its flagship store in NYC. Consumers around the world could send in suggestions for acts of kindness, which were displayed on the screen in real-time. Passersby were encouraged to perform the good deeds, such as paying for someone’s coffee in line behind them. More than 10,000 people ...
CHANGEables Feb 29, 2016 social consciousness activism politics ... feel like I have enough money or time for these charities. This in turn doesn't necessarily turn off my support for charities, it just stresses me out.JULIETTE, 16, MNI see charities everywhere—online, coffee shops, and even on my doorstep. Due to the fact that there are so many charities, if I donated to all that I saw, I would probably have no money to be completely honest.OLIVIA, 18, MN - Cool Consciousness - Many products have launched with the specific aim to ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... platform, consumers can find information about everything from the company’s commitment to social sustainability, including fair trade and wages guidelines, to a list of environmental standards. The brand is a part of the Union for Ethical Biotrade, a non-profit that promotes the responsible sourcing of ingredients in order to preserve biodiversity. STUMPTOWN COFFEE ROASTERS A leader in what’s known as the "Third Wave" coffee movement, Stumptown is vocal about its commitment to fair trade. Like ...
Marketing Tips Dec 11, 2015 marketing relationships dating love ... ). When relevant, brands should advertise in these spaces or partner with such services to create engaging content and experiences that reflect their ethos. Leading up to Valentine’s Day 2015, Starbucks teamed up with Match.com to host the world’s largest date. The service added a “Meet at Starbucks” feature to encourage users to get together for coffee, and participating cafes featured romantic music, menu specials, and photo props. Oscar Mayer released a dating app called Sizzl, which allows ...