Culture Spotlight On India Jun 12, 2018 ... category. Other forms of gaming platforms utilized to a lesser extent are PC games (37%) and console games (29%).How often, if at all, do you use each of the following platforms to play games?More Often Than I Did A Year Ago Summary Mobile games/app-based games | PC games | Console games While one in three Indian youth have attended an eSports/video game competition, another 46% who have not attended are interested in attending in the future.77% of youth in India say video games have become ...
Culture Spotlight On Nigeria Jun 10, 2018 ... years, according to PwC. Although there's a passionate community of young Nigerian gamers and an increasing number of video game design companies based in Lagos in particular, there's much competition from international titles. One way in which the Nigerian gaming industry is seeking to cut through the noise and resonate with local fans is by creating titles that reflect everyday life and culture in Nigeria. Among such works is Gidi Run, an endless runner game (a genre ...
Global Music Trends Jun 03, 2018 ... hip-hip television ban. The Rap of China featured a competition between four celebrity producers coaching aspiring rappers. The initial popularity of the show and the rise of hip-hop in the country has helped grow interest in Chinese streetwear brands.CLOT Chinese streetwear brand CLOT is one that has benefitted from the increasing affinity for hip-hop in China. The brand collaborated with Nike at New York Fashion Week in February; in a move to bridge East and ...
Global Gaming Trends May 31, 2018 ... you?Please select all that apply. In the past year, quiz/trivia games have become more popular | I like playing games that are live/air at a specific time In the past year, quiz/trivia games have become more popular | I like playing games that are live/air at a specific time ATTENDANCE OF ESPORTS COMPETITIONSIn the past year, 20% of global youth have attended a live eSports/video game competition, with men (25%) outpacing women (15%). Young people in China (47%) are the most likely of any ...
Peer Improvement Mar 24, 2018 social life friends ... upon and what methods to use, they might ignore what’s truly best for themselves in order to keep up with their crowd. Keeping up with the crowd is a driving factor as young people want to be part of the latest self-improvement trend; rather than focusing on why any given activity is bettering themselves, they’re participating alongside their peers just because they want to be a part of the current cultural conversation. This can lead to competition: who’s doing the most? Who’s doing it best? Does ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... and helps them be well-rounded. Consider offering themed events with thematic attire and food and beverages to stand out from the competition and alleviate their fear of boredom. Moreover, as Zs in particular value creativity, give them occassions and outlets to flex their talents. Young adults are looking to turn mundane moments like layovers or commuting into adventures. Infuse elements of surprise or opportunities to try something new into ordinary ...
Asking Price Sep 12, 2017 money retail spending deals shopping ... ideal time and place to deliver it for each individual to maximize their loyalty and spend. Thus, the Asking Price shifts from a competition to a connection for the betterment of both brands and consumers.ACTION ITEMSYoung people aren’t afraid to ask for price breaks from retailers and brands they frequent. Reward your best customers, not just your new customers, with strategic discounts to keep them coming back and engaging with your business.Consumers are motivated to take advantage of discounts ...
Gaming The System Jun 17, 2017 gaming gen z eSports ... ;ranging from U.C. Irvine to Robert Morris University—offer video gaming as a varsity sport, with many also providing scholarships for players. Many university-sponsored gaming programs are also popping up around Europe and Australia. In addition, brands and game makers are likewise providing scholarships and grants for players. Beyond using one’s gaming skill to pay for a college diploma, it can also pay directly. A growing number of gamers are forming teams and entering competitions that offer ...
Gen Z Marketing Tips Jun 11, 2017 ... , they admire brands that give them additional opportunities to learn through hands-on experience and even help them grow their personal brand. ASOS ASOS sought to give Zs practical experience in its “Blank Canvas” competition, where students could submit a custom tote design just in time for “back to uni.” Consumers voted on designs, and the winner was able to sell their creation on ASOS' site and obtain a dedicated mentor.Adidas & KidZania Adidas partnered with theme park KidZania to launch ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... becoming a main outlet young people turn to for such. Consider how today, the entertainment factor, such as halftime shows and sideline events, is as big of a focus in sports as the competition, despite the latter once being the main reason for watching games in the first place; just as many young people say they love the entertainment breaks in sports as those who say they love the rivalries or even talking about teams and athletes. That’s not to say modern young adults aren’t invested in the actual ...