Portraits Of A Generation Mar 23, 2019 ... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...
Tech Truths Mar 21, 2019 ... they get inspiration, discover something new, and stay informed about brands. They expect to always be entertained in these social spaces, which prompts them to check in throughout the day and regularly refresh, though they're conscious of this bad habit. Meanwhile, having content such as music, TV shows, movies, podcasts, games, and news in their pockets at all times prompts them to turn to it whenever they have a free moment. Whereas older Xers and Boomers tend to carve out designated ...
Fear Factors Mar 19, 2019 ... government has taken scientists’ warnings about the detrimental effects of climate change seriously and has taken action to promote sustainability through policy and innovation. The country was a leader in designing the UN’s 2030 Agenda for Sustainable Development, which includes goals to protect the environment and create eco-friendly industrial design. Brits across all generations are worried about the effects of climate change, but are empowered by their government to influence change. Brands can help ...
The Urge To Splurge Mar 16, 2019 ... cocktail is an accessible luxury. While that latte or cocktail is inarguably pricey compared to drip coffee or a can of beer, they are also vastly more attainable luxuries that Ys can achieve, compared to costly designer handbags or jewelry. What It Means For Brands: As Ys prize experiences over products, especially ones that are communal in nature, they’re likely to spend more on food & beverages and IRL event-related categories than other generations. To address this, brands need to sell the ...
The State Of The Sub/Urban Dec 15, 2018 ... car-dependent than in decades past. Whereas cities and suburbs have historically been two distinct places with opposing lifestyles, these environments are becoming more similar to one another in their physical design and offerings, particularly in the U.S. As this happens, both types of places are becoming more attractive to young generations and further encouraging their transient tendencies by creating more places to live that align with their preferences.Suburbs need to evolve in order to ...
Opportunity Knocks Dec 14, 2018 ... the following, if any, are important factors in your decision?Important To Where I Live Summary Affordability | Nature/outdoors activities (e.g., hiking, gardening) | Foodie culture | Diverse/multicultural | Movies/film scene | High technology (e.g., smart city) | Music/dance scene | Art/design scene | Wellness/fitness scene | Intellectual scene | Fashion/style scene | Distilleries/ breweries/wineries | Religion/spirituality | Sports scene | LGBTQ+ scene ...
There's No Place Like Home(town) Dec 11, 2018 ... . Trendy jewelry retailer BaubleBar sells similar coordinate pendants and necklaces. With numerous Etsy shops and sellers dedicated to the same practice of featuring zip codes or state shapes in their design, this type of identification has widespread—but still authentic—reach. Youth wear these types of accessories with the same amount of emotional investment as older generations who wore charm bracelets and lockets with photos or mementos of important people or events. In recent years ...
Where There's A Will, There's Away Dec 10, 2018 ... Young consumers prioritize travel so much that they're making concessions in other areas of their lives in order to have the money and/or time to go away.When Boomers and Gen Xers were young adults, they lived in order to support their everyday lifestyle and only traveled occasionally, yet, today's young adults design their lifestyles around travel, making sacrifices in their everyday lives to make it possible to go away. Six in 10 Trendsetting youth in the U.S. and 54% in the UK say they live ...
On The (Im)pulse Dec 09, 2018 ... when possible. Some young people are even planning to be spontaneous by saving up for the very moment when a good travel deal to a bucket list destination pops up so they can jump on the limited-time offer. Microinvesting and budgeting apps that are specifically designed to help youth meet their travel goals appeal to modern youth's impulsive travel behavior, as they help them put incremental amounts of money aside in order to have the funds they need to be adventurous when it comes to travel ...
The Joyride Dec 07, 2018 ... . Lands End Clothing brand Lands End is taking to the road on a Heritage Tour to promote the opening of new stores and to educate consumers on its rich history. Lands End will be touring the U.S. in two airstreams designed after its iconic duffle bags with the hope that it will inspire brand affinity. The campaign demonstrates how even a clothing brand can use a road trip to market its products.Subaru Subaru released a minute-long commercial for its Outback model that features a couple ...