UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... to be the social lubricant it provided to help drinkers feel more comfortable meeting and talking to new people, the rise of dating apps has given single people the buffer of a screen to help meet others so the liquid courage isn’t as necessary. There is also a movement away from extreme drinking, so even when youth are choosing to drink alcohol, they’re doing so in moderation—two in 10 of legal drinking age in the U.S. and UK, and a quarter of Trendsetters, are making an effort to ...
Millennials' Seven Day Sober Diary Dec 15, 2017 alcohol health & wellness social life friends nightlife ... An ethnography of Millennials who chose to abstain from alcohol for a week & how it impacted their lives.For The Social Status Report, we found three Gen Ys in the U.S. and three in the UK who normally drink socially, but wanted to abstain from alcohol for a week for various reasons and were willing to keep a diary of their experience. All participants, who are of legal drinking age, revealed what social plans, if any, they participated in daily, how not drinking affected their social life ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... Young adults are reimagining socializing and nightlife, gravitating toward tamer options that fit with their generational values and eschewing the drinking and drug cultures of the recent past.The list of young people's social activities, at times, can look like a throwback to the days of soda fountains and local fairs rather than modern times known for fishbowl cocktails, booze-fueled festivals, and an anything goes attitude. Gens Y and Z are increasingly eschewing binge behavior traditionally ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... , the rise in popularity of activities like weekend brunch and Sports Clubbing have normalized day drinking; young adults don’t have to wait until it gets dark out to partake in alcoholic beverages, and if they do choose to drink early on, they don’t have to extend it through the night. Previously it may have been seen as a waste if youth spent their afternoon drinking and didn’t make it out that night, but now nightlife isn’t seen as the endgame it once was and the sense of “missing out” if one ...
DND (Do Not Distress) Dec 11, 2017 social life friends social media ... , brands should consider serving as a social concierge, streamlining the discovery and planning processes. Meanwhile, just as modern youth are taking a quality over quantity approach to many aspects of their lives, from the clothes they buy to the drinks they consume, they are likewise doing so with friendships. We're starting to see a shift away from big “squads” and a greater focus on having fewer, more meaningful relationships due to how much is required for one to be a good friend today (see No New ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... than ever for young people to network while socializing—and also more relevant given the rise of alternative work styles that leave them reliant on friends for professional and economic gain. Reflecting this crossover, modern youth are seamlessly integrating networking into their social lives in ways that feel authentic; traditional meet-ups over drinks are slowly becoming supplanted by more immersive means of connecting, such as through fitness-forward “sweatworking” and wellness-oriented ...
Global Social Trends Dec 06, 2017 social life friends nightlife social media ... pushing back on the tendency to be part of a group and are choosing to partake in activities by themselves. Those embracing this lifestyle identify as honjok (loners) and have created routines of solo eating, drinking, traveling, and after-work entertainment. In doing so, they're giving new meaning to the motto YOLO; they feel that if "You Only Live Once," you should live for yourself, not for others. This newfound “independence” is a notable shift in South Korea, where people are ...
Marketing Tips Dec 05, 2017 marketing branding experiential virtual reality ... Dallas or Atlanta airports over Memorial Day weekend and in Nashville and Chicago airports one weekend in June were invited to answer questions about their music preferences to be connected via a live audio and video feed with a remote stranger. Participants earned Coca-Cola rewards and shareable photos of the interaction.Label 5 Label 5 consumers could enjoy a whiskey virtually with a fellow drinker by participating in the brand’s "High 5: Say Cheers to the World" campaign. Users uploaded a selfie ...
Cashless Is King Sep 11, 2017 money technology banking mobile payments ... money transfer services/apps.DIGITAL MONEY TRANSFER SERVICESAlthough few young people use digital money transfer services, those who do use them are primarily using them to pay for meals or drinks, followed by transportation, and events-related purchases, with those in the U.S. being more likely to do so than those in the UK and AUS. Men are more likely than women to use these types of services to make these types of payments. Additionally, Zs are more likely than Ys to use peer-to-peer money ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... add clothes to the wash mid-cycle, reflecting their desire for instant access.Nestea Nestea reflected young consumers' interest in simple living and their mindset that "less is more" by bringing a tiny house on tour, which embodied the simplicity of its ready-to-drink tea lines. - 4. Showcase out of office jobs. - Young generations are embracing out of office jobs since they provide flexibility and don't require them to be tied to a desk. With this, they're even lessening the stigma around blue ...