No Money, More Problems Sep 16, 2019 ... workforce—often tens of thousands of dollars in debt—the economy crashed, taking with it their best job prospects and the promise of salaries that could pay down this debt. The Atlantic's Annie Lowrey noted that Ys graduated into the worst job market in 80 years, which "did not just mean a few years of high unemployment, or a couple years living in their parents’ basements. It meant a full decade of lost wages." And even as wage growth is finally picking up, Ys were some of the hardest hit ...
The Future Of Experiential Retail Jun 24, 2019 ... offerings. Roughly half of youth in the U.S. and UK (52% and 49%, respectively) say that all brands need to have a physical location to be relevant, reaffirming that brick-and-mortar is FAR from dead. Coming from a cohort that grew up amidst—and indeed, doesn’t remember a time without—the prevalence of online shopping, this sentiment is especially meaningful. It stands to reason that in the current attention economy both brands and consumers exist in today, having a variety of tactile and ...
How Can I Help You? Jun 22, 2019 ... consumers makes it important for a brand to deliver on its promises—and furthermore, the brands that service customers in a way that goes above and beyond their expectations stand to capture young people’s attention. With the knowledge that young people are fueling the rise of the attention economy, wherein companies must vie for youth’s attention rather than their wallets, brands that carry out human-centric customer service interactions stand a greater chance of earning consumer loyalty via this ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... to sell well over a particular season, potentially eliminating mountains of wasted inventory, an upside that greatly appeals to eco-conscious young consumers (see Eco Chic). - Brands Using A.I. to Improve the Customer Experience - ASOS The UK-based online retailer has launched several A.I.-powered features in the last year. One, dubbed Fit Assistance, asks customers to input a number of data points including weight, height, measurements, age, and preferred fit. When customers are looking at an ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... making luxury items a visual reinforcement of their unique personality. What’s more, Ys and Zs have new avenues of ownership for products that were once too expensive or otherwise inaccessible: they’ve embraced the sharing/upcycling economy wherein they’re renting or buying luxury items to suit their creative image. With the rise of the rental market and the peer-to-peer economy, youth are subscribing to new pieces and/or reselling their old ones when they feel they’re evolving past their current ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... programs would make them more loyal to a brand, a sentiment that is echoed by four in 10 youth in the U.S. and over a third of youth in the UK. Rewarding consumers with incentives is not just a nice-to-have; it’s necessary to keep consumers coming back to your brand—and in today’s attention economy, driving repeat purchases is the ultimate prize for brands. GAME, SET, PURCHASEOn the whole, modern youth are so deal-oriented that, as a brand, you must find creative ways to show that you’re giving ...
The Generational Manifesto Mar 24, 2019 ... Discover how understanding the nuances of each generation can help your brand better engage consumers and prepare for the future.Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. By examining each cohort, who are delineated based on the shared social, political, cultural, and economic climate of their formative years, brands can understand the defining characteristics of each generation and how these qualities ...
Next Gen Brand Loyalty Mar 22, 2019 ... do their due diligence and try before they buy—or at least before they buy consistently, which used to be the definition of brand loyalty. Along with the evolution of the empowered consumer, this definition of brand loyalty through consistent purchasing is also changing, predicated on generational factors.Defining Brand Loyalty By GenerationThe battle for brand loyalty isn’t fought on the same ground across generations. For Boomers and Xers, brands are dealing with a wallet economy, but for ...
Breaking Bad Mar 20, 2019 ... ” approach and realizing that starting a family is not for everyone (see No Kid[ing]). As they do so, some still feel that older generations are judging them for this radical new life choice. What’s more, when younger generations consider their future, they don’t see a particularly rosy outlook—due to climate change, political instability, and the state of the global economy—and consequently, they have reservations about bringing children into this kind of world, an anxiety that simply didn’t ...
Fear Factors Mar 19, 2019 ... have led to an increase in the gig economy as well as the services and products that cater to this generation of freelancers, such as co-working spaces and programs to work remotely. After the worldwide economic recession, Ys, who needed to make a living somehow, adopted a “do it yourself” ethic. Rather than relying on employers, Ys learned to market themselves. Having hacked the job market, Ys are less worried about unemployment because they’re less reliant on traditional employment than their ...