The Direct Connection Jun 21, 2019 ... launched a series of Pictionary-style puzzle ads on the NYC subway to occupy and engage potential customers as they traverse the city. The fun ads combine Casper’s aesthetically pleasing style and gamification to push the brand’s message about better sleep. Billie The DTC women’s razor brand Billie debuted a marketing campaign depicting women more realistically in its Project Body Hair campaign. The ads featured females with all colors and forms of body hair. The ad broke the taboo surrounding female ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... 10 U.S. and UK Trendsetters have used or are interested in using a checkout-free store. While there's a clear interest in moving toward cashierless stores, especially among Ys and Zs, there are some serious drawbacks that make young consumers more skeptical. A 21-year-old female from our focus group expressed her dislike of the concept: “It takes people out of their jobs and doesn't allow you to sort of communicate with the rest of the world. I personally don't like it.” Increased automation ...
Next Gen Brand Loyalty Mar 22, 2019 ... what it says about them as a user—and they want to broadcast their excitement around these things in a social space. One 19-year-old female in one of our focus groups said, “It’s about the inclusiveness; if a store has the little rainbow [LGBTQ+] sticker or the Black Lives Matter sticker on like the door, that really draws me in because I feel like that store is for me to go into.” When reaching older generations, it’s vital for a brand to consider product or service utility before it can ...
Shop Talk Mar 17, 2019 ... ’ minds. This passive discovery mode possesses an element of surprise and delight that the process of buying does not. One 17-year-old female in our focus groups said, “When something's pushed on me through Instagram, I tend to buy.” It follows that young generations are more likely to have used a “buy button” on social media (e.g. "Buy It" on Pinterest, "Shop Now" on Instagram) than older generations; in the U.S., nearly two in 10 of both Ys and Zs (18%) have done so, while only 11% of Xers and 4% of ...
Multigenerational Marketing Tips Mar 15, 2019 ... it's not afraid to take a strong stance in order to show what matters to the brand. Most recently, Nike created an ad called "Dream Crazier" celebrating female empowerment and demonstrating that it cares about women and helping them push past the obstacles they all too frequently face. MUST-HAVES FOR ALL BRANDSThe top expectation that all four generations in the U.S. have of brands is to make their lives easier, and this is also the top expectation of Boomers and Xers in the UK. At least four in 10 ...
Welcome To The Club Dec 13, 2018 ... organization that hosts dinner gatherings for male and female leaders who want to create equal and diverse spaces for both men and women and help close the gender gap. Unlike supper clubs wherein the meal is the event, Zero Gap’s 50/50 Dinners function as the backdrop for guided conversation that yield real world solutions for tackling inequality. On the other end of the spectrum, Death Café is an organization that hosts free gatherings wherein people can come together to discuss dying over drinks and ...
On The (Im)pulse Dec 09, 2018 ... clicks or swipes, encouraging them to impulsively join in. As youth easily and readily distribute their itineraries and plans to their friends to rally them to come on their adventures, recipients are often opting to go to a destination they may not have otherwise considered for fear of missing out. In a focus group, a 20-year-old female a explained this tendency and said that lately, the trips she’s been taking are spontaneous: her friends will be like “let’s go to x place this weekend” and they’ll ...
Have Guidance, Will Travel Dec 08, 2018 ... . This explains why Millennials are more likely than Baby Boomers or Gen Xers to say that hiring a travel expert is worth it, according to a study by the American Society of Travel Advisors. They're also using travel agents to get the most out of their trip; as a 19-year-old female told us, "I have used a travel agent and I loved it! It was when I was visiting a lot of universities, like seven in seven days, so we needed an agent to help us pick good locations so I could get a feel for the city as ...
The Joyride Dec 07, 2018 ... interested in taking a road trip because of the ability to be spontaneous, and among Trendsetters, this jumps to 74% in the UK and 64% in the U.S. One 25-year-old female participant in a focus group told us she likes road trips because anything can happen along the way, allowing her to choose her own adventure and act on spontaneity that isn’t available when flying to a location. For this reason, she and her partner are converting a bus into a mobile home that will allow them to live in the city and ...
Home & Away Retail Trends Dec 05, 2018 ... WeWork of retail, is launching infrastructure that will allow brands to opt into a seamless combination of co-working and retail concepts when vending their products. Re:store’s platform will allow small brands to sell their products in a physical retail environment that doubles as collaborative co-working space for the retailers. Raven + Lily Austin-based startup retailer Raven + Lily is working to bring female creators together by launching The Collective, a co-working concept that is geared ...