BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... micro-internship.All told, BrandCons are the next iteration of festivals that are specific to the ethos of a brand and promote education as much as they do entertainment. As this movement grows, we foresee consumers traveling to see their favorite brands and the people behind them IRL, just as they do to see their favorite artists at a music festival, media properties at a fan convention, and beauty gurus at experiences like BeautyCon. While brands may have an involvement with such types of events ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... women in the U.S. (70% and 66%, respectively), as well as UK men (68%), compared to only 59% of UK women. Another seven in 10 Trendsetters agree that they enjoy attending fitness events and/or festivals, with 55% of U.S. men and an equal percentage of Gen Ys feeling this way.How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I consider exercise entertaining | I enjoy attending fitness events/festivals ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... sober socializing (see UnWasted Time), but rather, participating in activities they wouldn’t do often and/or experiences that aren’t always available, from food festivals to interactive screenings (see IRL [In Real Live]) to outdoor excursions. Moreover, going big doesn't have to be loud and garner large crowds—both of which can be off-putting to youth who are seeking a tamer social life than previous generations (see The Age Of Innocence)—it just means doing something different than ...
UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... quarter of Trendsetters agreeing. This has long been enough motivation to host a party, hang out at bars, and go to festivals, but there has been an increase in live events that don’t include alcohol, driven by youth’s interest in attending such events. While wellness is often a big focus of these activities—according to Fast Company, there are now more than 1,000 yearly celebrations of holistic living that generate hundreds of millions of dollars—they’re also interested in enjoying ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... Young adults are reimagining socializing and nightlife, gravitating toward tamer options that fit with their generational values and eschewing the drinking and drug cultures of the recent past.The list of young people's social activities, at times, can look like a throwback to the days of soda fountains and local fairs rather than modern times known for fishbowl cocktails, booze-fueled festivals, and an anything goes attitude. Gens Y and Z are increasingly eschewing binge behavior traditionally ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... seen with the increase in food and wellness festivals that are more likely to occur during the day. There are more motivations than ever for youth to make plans to leave their houses earlier in the day. Young people have adopted a Go Big Or Go Home mindset, desiring their social activities to take on the scope of adventures, and many of these escapades take place, or at least start, during the day. Nearly twice as many Trendsetters as general youth in the U.S. and the UK (41% and 39%, respectively ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... seeking out more networking event opportunities. Companies can help meet these needs by funding such spaces and events, providing products for them, or serving as creative partners.Youth, particularly Trendsetters, are choosing to socialize at immersive festivals and events where networking happens naturally. Brands can align with existing festivals, encourage their employees to be present at them by funding trips, or by creating their own relevant festivals.Young people are frustrated with the ...
Risk Management Jun 23, 2017 alcohol fashion & beauty gen z drugs politics ... illicit behavior are doing so in a safer way, as messaging around such has changed from a tone of “don’t do it” to “be smart and safe.” As a result, we’re seeing an increase in drug checking services at parties and festivals to ensure that young people know the contents of the drugs they use, as well as campaigns such as MixMag’s “Don’t be daft, start with half” that encourage more responsible, less risky choices about drugs.With vices less present in young people’s lives, coupled with their ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... sport and provide a regular opportunity to boost young adults’ social lives and expand their social circle. Sports participation as a nightlife category is poised for enormous growth, with Richard Branson even launching a company devoted to sports festivals earlier this year, which positions them as the new music festivals. Dubbed Virgin Sport, the company will be hosting events in the U.S. and UK featuring a distance run as a tentpole event, as well as a lineup of other activities including fitness ...
(Pas)Sport Mar 24, 2017 play travel local culture sports tourism vacation ... . Consider how young people will go to music festivals even if they don’t really love all the artists playing—Coachella and Glastonbury are the most obvious examples as the parties and fashion have become just as compelling of a reason to attend and check the event off one’s bucket list. Sporting events are similar as they increasingly offer something for everyone. In fact, for many, the journey to sporting events (e.g. road tripping with friends or taking the train with fellow fans) can be just as ...