Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... contributes to this: Ys see no need to draw hard lines between their personal and professional lives, especially when it comes to their friendships. Because work outings and colleague friendships are so socialized (consider the affectionate terms “work wife” and “work husband” that Ys use to refer to their work friends) and even seen as enviable, many Ys feel pressured to be great friends with their co-workers, which adds to the stress they already feel because of their jobs. If they don’t develop those ...
Peace Of Mind: The Guide To Gen Z Burnout Sep 22, 2019 ... .” Another female participant, aged 21, shared, “I think it's [about] having priorities. You just mature and your friends respect your priorities. Yeah, your friendship is one of my priorities, but I've got two other ones, too, that I have to tend to. I feel like those good friends respect that because they probably have them, too, and they want the same [from you].” Speaking to our Z focus group participants, Cassandra found that Zs seek balance when it comes to juggling their friendships and their ...
Always Be Hustling Sep 21, 2019 ... productive at all hours—a phenomenon that wasn’t the case for Xers or Baby Boomers as they were establishing their work habits early in their careers. Youth will also attest that bosses and coworkers—as well as friends and family—are asking them to do things both professionally and socially at a 24/7 cadence, causing them to experience burnout outside of work, too. That said, differences exist between Ys and Zs in how they navigate through this new state. Ys were raised to believe they ...
Free For All Sep 19, 2019 ... your feet up and enjoy the fruits of one’s labor with family and friends. However, this attitude shifted with the entrance of Gen Xers into the workforce, which coincided with the rise of workplace technologies and the Internet, increasing work output and, with it, this cohort’s desire to climb the corporate ladder. For Xers, work became their lives. Today, we are seeing a backlash against this all-encompassing version of worklife with Gen Y, a community-oriented cohort that values their social ...
High Society Sep 17, 2019 ... personal daily horoscopes, as well as highly-shareworthy push notifications and personalized, comprehensive natal charts. The app also has a strong social component: users can also follow their friends’ Co—Star profiles and review their social compatibility, and the brand’s highly-engaged-with Instagram profile has over 800k followers.SanctuaryDigital media company Sanctuary Ventures Inc. raised $1.5 million in seed funding for the launch of its dedicated astrology app, Sanctuary, in March. The ...
The Global Retail Landscape Jun 25, 2019 ... experiences that’s fueling the evolution of the new mall to be a setting wherein modern youth can socialize with friends and feel the delight that comes from discovering new brands (see It’s A Mall World After All). As the experience of shopping further evolves, innovations in try-on technology are bridging the gap between physical and digital retail. Retail 2.0: A.I. AR & VR details the advances in artificial intelligence, augmented reality, and virtual reality that are transforming the shopping ...
The Future Of Experiential Retail Jun 24, 2019 ... frictionless/cashierless checkout option, e.g., Amazon Go) and are interested in this type of shopping format, while another four in 10 express interest, even though they have not tried it yet. In Hong Kong specifically, customers frequent the area’s many frictionless shopping concepts for ease and convenience, and a Cassandra business partner based in Hong Kong told us how groups of friends use contactless payment apps such as Octopus and the peer-to-peer payment app PayMe to both engage in contactless ...
The Direct Connection Jun 21, 2019 ... page, Glossier crafts stories using the same language and memes its followers use among friends and featured user generated content to highlight its followers. This fosters a sense of community and affinity and, in this way, followers truly feel like “friends” of Glossier and the brand feels like it’s a part of their group. To wit, three in 10 U.S. Trendsetters and one in five UK Trendsetters say they would be prompted to shop from a DTC brand because they like its social media content. In essence ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... Live events are a new way to shop, giving young consumers unique social experiences that create a stronger relationship with the brand and serve as exclusive retail opportunities. Modern youth don't just see shopping as something to do with friends; they're increasingly drawn to retail experiences that are billed as events in and of themselves. For previous generations, sales functioned as events that were guaranteed to get people in the door, but in the era of online shopping, sales are ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... word of mouth into Google advocacy. Sweetgreen takes a similar approach to social advocacy: once consumers reach “black status” in their Sweetgreen rewards app, they’re granted the option to host a dinner party for themselves and 10 friends inside a Sweetgreen restaurant. In this way, Sweetgreen turns the act of using its branded loyalty app to purchase its product into a social, IRL experience that consumers are apt, and moreover, required to share. Young consumers know that when they participate ...