Retail 2.0: A.I., AR & VR Jun 20, 2019 ... U.S. and UK Trendsetters say technology has had a positive effect on their shopping habits rather than a negative effect. But with tech already integrated into so many aspects of the shopping experience, brands will need to step up their innovation game in order to keep up with expectations. Moreover, Ys and Zs can spot tech that's used as a gimmick, so in order for these experiments to be effective, they have to be a genuine step forward.Unsurprisingly, fashion and beauty are a natural fit for ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... , curtailing paper coupons in favor of digital-only vouchers can be a costly misstep—consumers are now looking for incentives across different touchpoints, a behavior that mimics the way they shop. What’s more, today's young consumers are aware of the false inflation some brands employ in order to offer seemingly-large discounts. Instead of falling victim to such tactics, these savvy shoppers are adjusting their purchase behaviors to game the system before it games them. Incentives turn the work of ...
Defining Generations Mar 26, 2019 ... on six external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. The confluence of these factors, experienced during the crucible of young adulthood, impact a generation’s core values, and thus, their behaviors now and in the future. The following eight wheels are Defining Generations, which will help your brand fully grasp consumers across cohorts. The wheels depict the unique external circumstances that Baby ...
Generational Comparison Chart Mar 25, 2019 ... external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. The confluence of these factors, experienced in the crucible of young adulthood, impact a generation’s core values, and thus, their behaviors now and in the future. For example, the pop culture that Boomers experienced made them idealistic, the shifting social norms that Ys experienced made them politically aware, and so on and so forth. To see an even more in ...
The Generational Manifesto Mar 24, 2019 ... external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. These are circumstances during people's childhood and adolescence that they can't control, but which impact their internal values since youth is the period when people develop traits that stick with them throughout their lives. For instance, those who grow up amidst the same socioeconomic conditions, whether the dot-com boom (Gen Ys) or the Great Recession (Gen ...
Tech Truths Mar 21, 2019 ... they get inspiration, discover something new, and stay informed about brands. They expect to always be entertained in these social spaces, which prompts them to check in throughout the day and regularly refresh, though they're conscious of this bad habit. Meanwhile, having content such as music, TV shows, movies, podcasts, games, and news in their pockets at all times prompts them to turn to it whenever they have a free moment. Whereas older Xers and Boomers tend to carve out designated ...
Breaking Bad Mar 20, 2019 ... , creating excitement around this game-changing campaign.2019: Chime for Change Zine & Short Film For Gender Equality Gucci’s Chime for Change initiative, which fights for gender equality, dates back to 2013, but the latest iteration of its commitment to this cause is multi-pronged. Gucci’s creative director Alessandro Michele collaborated with Italian artist MP5 on a series of street art murals showcasing human figures that are devoid of traditional gender identifiers. The campaign also includes the ...
Fear Factors Mar 19, 2019 ... lived through game changing events like the Great Depression in the U.S. and wartime rationing in the UK, Boomers are focused on material markers of success—the house in the suburbs, the nice car, the perfect spouse, the 2.5 kids. Being raised in financially conservative homes contributed to Boomers’ desire for material success as adults, which benefits not only them but their children as well.As Boomers age into retirement, it can be expected that they will experience less worry. However ...
For Your Entertainment Mar 18, 2019 ... was a kid. Whenever I would finish homework after school, I would play a few games on my GameCube to relax. Nowadays I usually play mobile games whenever I get a break, however I do still play console games on my Xbox One.JOHN, 29, NCGAMING HABITS: Ys and Zs are changing the conversation about gaming, and their habits are rubbing off on Boomers and Xers, who are also engaging with video games and app-based games, though to a lesser degree than their younger generational counterparts. About half of ...
Welcome To The Club Dec 13, 2018 ... founded the app Present, which uses people’s locations to show them different group meetups within proximity. Users can connect with others to organize IRL gatherings, such as mealtime outings, exercise groups, or career-focused discussion groups.PickUP Sports The PickUP app is for sports lovers who want to get back in the game, but on a more casual, local level. The app allows users to choose the sports they're interested in and find pickup games within proximity based on their location ...