DIY Therapy Jun 08, 2015 health & wellness technology apps mindfulness self-esteem Health Hackers ... ashamed to tell their friends anymore. ISAIAH, 19, ALSimilar to how Ys are Health Hackers who don’t want to rely on medical experts and instead prefer to create their own wellness plans, they’re also empowered to take therapy into their own hands. They’re inclined to take a self-help approach to their wellbeing, engaging in ordinary activities with the specific purpose of maintaining or enhancing their emotional state. Rather than communicating with a counselor and trusting that this person knows them ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... balanced approach (see Well Rounded) and a customizable, non-restrictive definition of what it means to be healthy (see Health Hackers). Considering Ys’ compulsions toward overindulging in wellness, marketing messages should present a modern and moderate image of fitness, being careful not to encourage young consumers to overdo it. Part of that depiction should recognize that it’s okay for Ys to stray from their health habits once in a while to help alleviate the pressure they feel to always do the ...
Food Fixation Mar 11, 2015 food & beverage gen z health & wellness cooking diet ... capable of printing 15-20 pieces of pasta every two minutes. Their goal is to put 3D pasta printers in restaurants over the course of the next several years, allowing diners to nosh on semolina shapes of their own imaginations. - Health-spiration - SPOON UNIVERSITYFor Zs heading off to college, Spoon University serves as an everyday food resource to help students eat intelligently. Covering everything from hot local restaurants and dining hall hacks to two-ingredient treats and tips on avoiding ...
Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... increasingly disinterested in ownership, Zs are poised to adopt a different mindset that sees them not necessarily shunning ownership but hacking it to fit their own needs and financial reach. Though still a young generation, they are already viewing ownership not as a burden that hinders them from possibility but as a privilege that connects them to options. Indeed, they stand to reimagine it altogether as their own Zconomy that sees them on the other side of the sharing economy pioneered by Ys. I usually ...
Work In Progress Mar 03, 2015 gen z play experiences Uptime ... prepared meal for themselves or powering through a school project that results in high marks. Work holds such value for them because they see the benefits. Even if their efforts don’t result in financial gain, they appreciate the intangible plusses, such as learning something new and gaining experience. Zs want to feel like they’re continually contributing to society and developing in life; they aren’t satisfied if they feel stagnant. The next generation of youth is imbued with a hacker mentality, as ...
The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... consumer-grade smartphone built for privacy. The Android device runs on PrivatOS, which gives the user more control over what information apps are allowed to access. The device’s pre-installed applications focus on keeping information private, as well as preventing Wi-Fi attacks and data harvesting from unfamiliar networks. Vysk is a two-part system, consisting of an iPhone case and companion app, which protects smartphone cameras and photos from being hacked. The case includes a shutter that seals ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... Young consumers are considering the ethical implications of their digital behaviors. Consumer outcry regarding the ethics of brands, companies, and online platforms has generated widespread attention as of late. As a result, people are feeling more accountable for their actions, both in terms of their spending and their digital engagement. After actress Jennifer Lawrence, a victim of a recent celebrity photo hacking, told Vanity Fair, “It’s not a scandal. It’s a sex crime,” fans who played a ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... hacker mentality. The Hallmark holidays scattered sparely throughout the year hardly suffice to young consumers—and so they’re seeking more ways to celebrate in the course of their everyday lives. On social media, they have popularized a wealth of unique and imaginative occasions, which reflect their interests and give them something fun to do each day. These newly invented holidays provide creative guidelines and customs for what to share and when, and they foster a greater sense of ...
The Binge Method Jun 02, 2014 media & entertainment books magazines music TV ... record low live ratings upon return from an extended break. Marketers should provide bingers with hacks and platforms to help them absorb more in less time, such as episode recaps, article summaries, and highlight reels, as well as information to help them plan their binges and prioritize, such as the handy Nielsen infographic, “How Long Will it Take to Watch…” Brands should also make an effort to emphasize the enjoyable, celebratory element of bingeing—the feeling that it provides an escape from the ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... A look at digital trends in the U.S. and abroad in the areas of style, music, food, screen media and more. - HOT - WHAT WOULD I SAYWhat Would I Say?, an app for Facebook that mashes together people’s previous status updates to “predict” future posts, has gone viral across the social network. Graduate students built the app in November during the HackPrinceton hackathon. Using a Markov Bot, the purpose of which is to randomize words or data, WWIS scans users’ past Facebook posts and splices ...