BMS Takeaways Jun 17, 2015 health & wellness marketing ... loyalty. - PROMOTE A HEALTHY, ACTIVE LIFESTYLE - As young consumers work to achieve wellness in their everyday lives, it’s an area that brands cannot ignore. In fact, Ys have come to consider it immoral when brands don’t help them strive towards bettering their health. Companies across all categories should consider creative ways to encourage wellbeing and make it easy for consumers to participate. Think of moments that would otherwise be inactive and turn them into occasions to focus on one’s ...
Green Rush Jun 16, 2015 food & beverage health & wellness drugs ... /eat it to maintain their mental health and one in 10 to maintain their physical and spiritual wellness. Further indicating society’s repositioning of marijuana, it’s those Ys who are most passionate about their wellness that are using it in the biggest numbers. Wellness Mavens are most likely to use marijuana, with 42% of them doing so—nearly double the proportion of Wellness Observers and the Wellness Averse, the consumer segments that are the least focused on wellness. While Boomers certainly ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... Young consumers are shying away from over-stimulating stores and instead seeking shopping environments and experiences that promote a sense of wellbeing. In recent years, companies have responded to young consumers’ growing prioritization of health and wellness primarily through their product offerings. Food brands have introduced all-natural and organic lines; apparel brands have expanded into the now-flourishing activewear and athleisure markets; and tech brands have propagated fitness ...
Healthography Jun 12, 2015 design health & wellness travel bikes commuting neighborhood rural ... fitness facilities, exercise classes, juice bars or healthy cafes, and spas on-site; these are increasingly found in developments in Los Angeles (see examples). While seemingly extravagant, Ys are apt to consider wellness offerings worth the added cost since they help them become their healthiest selves (see WELLth Investors). As this generation makes an effort to keep up on the latest health and wellness movements, they expect the environment in which they live to adjust and evolve with them to ...
Well at Work Jun 11, 2015 career health & wellness open offices work-life balance ... Trendsetters say it’s important for employers to offer perks that promote wellbeing while at the office. The items that Ys most commonly think companies should provide cover all three pillars of wellness: healthy snacks, mental health days, and employee recognition. Many Ys are seek non-traditional benefits, including wellness retreats, prayer groups, and pets in the office. What if anything, do you think is important for employers to provide/do for employees in terms of health, mindfulness, and ...
New Morals Jun 10, 2015 food & beverage health & wellness fitness nutrition organic rideshare ... . Those brands may be called out by friends and followers within the social conversation and are often excised from their purchase patterns, replaced by brands that help them further their pursuit of a healthy lifestyle and aid them in becoming the best versions of themselves. HEALTH & SOCIETY The nation’s rising health issues and struggling healthcare system lead Ys and Zs to believe society’s health problems are costing everyone. Nearly eight in 10 would feel guilty if their health problems cost ...
Free Spirit(uality) Jun 09, 2015 community health & wellness religion spirituality ... /spirituality used to be a taboo topic, but now it is acceptable to discuss | Doing a cleanse can be just as beneficial for one's spiritual wellness as it is for one's physical wellness Attending religious services via the Internet can be just as spiritual as attending in person | Religious/spiritual health is more important than physical or mental health | Spirituality is the new religion | Religion/spirituality isn't relevant to my life | It's trendy to be spiritual | I'm still waiting to ...
DIY Therapy Jun 08, 2015 health & wellness technology apps mindfulness self-esteem Health Hackers ... they continually strive to better themselves. Much of the reason that Ys are embracing therapy so openly is that they view it as more than just a problem-solver. As one 20-year-old male put it, “People are starting to feel that going to a therapist is a good thing. They are realizing that having a healthy mind is the foundation to having an overall healthy body.” That’s not to say they don’t take mental health issues seriously; in fact, quite the opposite since mental health has become a rising ...
Health Hackers Jun 05, 2015 health & wellness technology apps quantified self Health Hackers ... Ys are going outside the established system to customize their approaches to wellbeing based on their personal definitions of “healthy.” To previous generations, health and medical knowledge was considered too sophisticated for the layperson to understand. Gen Ys challenge that notion; as the most educated generation in history with unprecedented access to information, they are taking control of their own wellness. They often feel that the healthcare system only sees them as a number, causing ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... identify as shy in the real world; this behavioral trend, while certainly beneficial in many regards, is also stifling human nature’s need for more inward rejuvenation. One cultural shift that speaks to this surfacing need is the new social acceptance of mental health treatments, whether it’s being outspoken about seeing a therapist, as several of our focus group respondents volunteered unprovoked, or companies offering employees “mental health” days as part of their benefits programs. At a concert or ...