The Joyride Dec 07, 2018 ... an airport layover program, but it would be great to fit in a mini trip during an 8-10 hour layover to quickly explore the city, try great restaurants, and see nearby places like galleries, museums, or monuments.DK, 30, OKStopover programs offer flyers easy access to accommodations, sites, and activities that show them the highlights of the city so people can say that they actually went to and experienced the culture of a place, not that they were just there for a layover. For example, Brussels ...
Home & Away Marketing Tips Dec 02, 2018 ... show and will be amplified across BMW’s social media channels and a TV campaign in January. - 4. Highlight Your Hometown Pride - Modern youth are increasingly feeling and displaying pride for their hometown, especially as they feel less connected to the communities they reside in as adults. Brands who address this deeply-rooted emotional connection that young consumers feel for their place of origin can capture this cohort’s authentic loyalty. Brands should emphasize their own connection to a ...
Tricks Of The Trade-Off Sep 23, 2018 ... scale, brands need to highlight the benefit people will get out of giving up their data and lessen the drawbacks by making them feel that their data is in good hands.I really like voice activated devices that can be used to automate our lives and create a smart home, but there is one caveat and it's that with the more technology you introduce in your home, the less privacy you have. My Google Home collects my data to personalize my experience and I know that means the data it collects won't always ...
Race To Zero Sep 22, 2018 ... responding to voice commands to turn on lights, order food, or read the news, leaving users with their mobility to go about their day as such tasks are completed. In the future, brands across all categories will need to highlight the ways in which they are enabling consumers to get the most of their time when interacting with their products and/or services.Brands also have an opportunity to turn common time-wasting pain points—such as waiting for the bus, sitting in an airport on a layover, or ...
Innovation Halo Sep 21, 2018 ... entertainment in its own right that young consumers crave. Their enjoyment of this information, coupled with Ys’ and Zs’ proclivity for being generations of disruptors, suggests that brands have much to gain by highlighting how and why their innovation came to be. Consider showcasing how a new recipe was landed upon and how many tests were involved, or how a new feature was built and by whom. Brands should also highlight their internal changes that may not impact consumers directly, but make the brand seem ...
Humanology Sep 17, 2018 ... hands. Now technology is something people are happy to wear on their bodies, especially since wearable tech has become more discreet and stylish in recent years (see The Invisibles), and even implanted under their skin. Brands can use the knowledge that young consumers have a penchant for tech that enhances their own capabilities and knowledge to create marketing initiatives that highlight the ways tech can be a tool to help society.Society’s physical and emotional proximity to tech is the result of ...
State Of The Art Sep 15, 2018 ... young consumers have with their products and services by being communicative about how a cold and emotionless variable like artificial intelligence is allowing brands to produce more deeply creative products and services. This idea is already manifesting across multiple industries. Apple recently released four ads highlighting the creatives “Behind the Mac,” showcasing the way in which creatives are utilizing the computing power in their Macbooks to do innovative work that harness both tech and ...
Future Of Entertainment Sep 14, 2018 ... as a character, highlighting people’s need to understand the future of the technology. Sandra A seven-episode podcast drama, Sandra revolves around Helen (Alia Shawkat) as she begins a new job at Orbital Teledynamics, whose primary product is a smart speaker device called Sandra. The audio series capitalizes on the prevalent anxiety centered around the privacy infringement of virtual assistant devices such as the Amazon Alexa and Google Home. Altered Carbon Netflix thriller Altered Carbon ...
Innovation Marketing Tips Sep 08, 2018 ... maintain an Innovation Halo, brands need to have curiosity baked into their DNA and show consumers how they possess this quality, while also inspiring them to do the same. 3M Science, curiosity, and the desire to problem solve are key to 3M, as it demonstrates in its campaign "Wonder." The Minneapolis-based company created four videos highlighting how being actively curious and asking "what if" can lead to discovery and innovation, and it encourages people to adopt this way of thinking, too.Heineken ...
Global Innovation Trends Sep 07, 2018 ... A snapshot of how innovation is manifesting around the world.Innovation is taking shape in different ways and at different paces around the world. Below is an exploration of what's emerging and where, highlighting which countries are leading initiatives in different areas, such as healthcare, sustainability, and robots becoming more humanlike. - Globally: Microchip Implants - Microchip implants, while still niche, are popping up around the world. This recent manifestation of next gen ...