R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... food to packaging to household objects, meaning a brand's products can be on display as a form of therapeutic entertainment. For instance, clothing brands could create ASMR videos showing off the texts of their garments, and as "how it’s made" videos are part of this trend in providing satisfaction, any brand can highlight its production process and the repetition of such in a calming and visually-pleasing way. While modern young consumers are highly skilled at tuning out advertising, ultimately ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... , it aims to bring meaningful interactions into the lifestyles of modern day young professionals. Membership grants access to privately hosted events, the members’ database, and a personal concierge.The Path As The New York Times highlighted, few meditation studios have capitalized on mindful networking quite like The Path. Its classes have become a nucleus for technology and fashion types who would rather mingle over post-class tea than cocktails. The Path teaches ancient meditation using modern ...
School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... , earlier this year, London’s Mayor Sadiq Khan urged businesses to provide housing for their workers, and the Confederation of British Industry (CBI) released a report highlighting how the lack of affordable housing is hindering companies’ abilities to recruit and retain talent, as well as hindering productivity due to long commutes. This public dialogue suggests company-provided housing will need to take effect in the future to reverse these problems. Meanwhile, as property prices skyrocket ...
Out Of Office Sep 19, 2017 alcohol career fashion & beauty beer grooming ... own hours outdoors with people that I enjoy working with who are all peers and not required to fall under a hierarchy system. I would like to create content for women in the beauty industry.MYRA, 33, U.S.Moving forward, entertainment and marketing messaging should reflect this shift in coveted jobs, highlighting hands-on fields like farming, mixology, fitness, and the like rather than focusing on corporate fields that confine them to desks and screens. While facilitating young people’s active ...
Personal Property Sep 18, 2017 community home décor rural suburban urban ... to fit their preferences. Having a house that’s practically complete conflicts with their inherent need to express their individuality. Moreover, rather than paying top dollar for a home that’s essentially “done” or even paying someone to do renovations, they’re more inclined to do home improvement projects themselves. A recent Home Depot study highlights how Ys are more interested in DIY home projects than their predecessors, and we foresee Zs following Ys’ lead given that they’re self-starters ...
The Right Moves Sep 16, 2017 home money transportation travel ... that are not just useful but also multi-purpose. Brands should highlight how products can be utilized in multiple ways and situations.Along with having limited space, young homeowners don’t prize high-end home goods as status symbols the way previous generations did. They aren’t looking for top-of-the-line products, but ones that are functional. Focus on such functional benefits rather than presenting products as upscale. Ys in particular are looking not just to minimize their possessions but ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... . Its spot conveys that life is short, so people should spend their money to get the best life experiences they can. - 6. Highlight your talent. - When choosing to support a brand, young consumers are considering a company's culture, including how it treats its employees. Today, brands not only need to be transparent about their values, but they also should present the people they employ since they make a company what it is and can be a brand's best advocates. Booking.com The branded film "One ...
Gen Z Marketing Tips Jun 11, 2017 ... more impressed by ordinary people who seem just like them (see The Real Story). By featuring real people in ads, brands can position themselves as more relatable and authentic. Michelin Tire brand Michelin highlighted the monumental moment of teens receiving their first car in a recent campaign to promote its ongoing commitment to safe teen driving. The tire brand featured real teens and highlights how its tires protect them even when they are not under their parents’ watchful eye and reiterates ...
Fanning Out Mar 27, 2017 ... available for a game and choose their favorites angles. Meanwhile, Sky Sports has experimented with a “red button” offering that lets people play with their viewing angle, access highlight reels, and more. For many young fans, watching a highlight reel is more enticing than watching the game itself; they would rather have the best parts served to them on a platter than sift through boring time outs and commercials. It’s similar to how they’re consuming other types of content, like news. Unless a story ...
Game Of Life(style) Mar 25, 2017 food & beverage marketing collaborations sports style ... soccer fans commonly associate the sport with travel highlights an opportunity for brands to become a part of that growing fan culture through their ad campaigns, as well as their product and service offerings. Likewise, brands targeting young consumers in the UK can connect with them through the strong association that they have between American football and food. In both countries, brands have the opportunity to become the "Vans" of eSports, as the genre's fan culture is still in flux ...