Over Stimulation Sep 20, 2019 ... push a narrative that celebrates busyness, urging consumers to be in constant motion, but some brands are wising up to the fact that modern youth’s attitude toward such messaging has shifted given their state of burnout. With this knowledge, brands are rewriting the script by creating ads that celebrate rest and relaxation. As part of its "Make It Chill" campaign, several Coors Light ads focused on the appeal of relaxing at home alone (with a beer, of course). Coors explicitly stated the reasoning ...
Free For All Sep 19, 2019 ... . Players are essentially creating characters who live out normal lives in homes of their creation. For youth, games like these are an almost meditative way to decompress and get lost in another world. As a brand, consider how you can engage consumers through relaxing “zone out” content, rather than content that adds to the noise and youths’ sense of overstimulation. In this way, your brand can be part of young consumers’ burnout solution.GETTING CREATIVEBurnout recovery isn’t exclusively limited to ...
To Your Heart's Content Sep 18, 2019 ... recent years, with Netflix's Fireplace for Your Home (and its various offshoots) becoming a clear favorite. A Norwegian series called Slow TV gained a loyal fanbase with its dialogue-free videos of things like knitting, salmon fishing, and train rides through the Norwegian countryside. "The goal of Slow TV is to be in the moment, even if that moment is a mundane one," a Bustle article noted, capturing the appeal of this genre for Ys and Zs. THE NEW HOW-TOEven as modern youth want to zone out, they ...
No Money, More Problems Sep 16, 2019 ... Ys' tendency to delay milestones that were easily hit by earlier generations: buying a home, getting married and having kids, and saving for retirement. And these financial issues don't just mean Ys have to wait a few years to buy a house: they're negatively impacting this cohort’s mental health and creating constant stressors, whether that's due to debt or the fear that they won’t be able to live up to expectations set by previous generations. In Cassandra’s qualitative research, a Gen Y female ...
The Future Of Experiential Retail Jun 24, 2019 ... to offer shoppers the chance to try on a lipstick or watch a demo for a new kitchen gadget; experiential retail needs to be highly-personalized and hyper-localized, achieved through a strong service component.Physical retail concepts that present personalized and hyper-localized strategies indicate to consumers that the brand has done its homework by being precise and focused about who their audience/target customer is and, moreover, is actively working to make their unique consumer journey as ...
It's A Mall World After All Jun 23, 2019 ... ). And while airports have recently evolved to provide more traditional mall-like experiences (see Home & Away), outside of this setup, the idea of the captive shopper has gone by the wayside. Retail environments across the board are having to rethink their very reasons for existing: hotels aren't just functional spaces for people to sleep; they need to provide an experience. Restaurants and bars aren't just for eating and drinking—they need to serve up an entire design aesthetic ready to be ...
How Can I Help You? Jun 22, 2019 ... digital-first youth to physically get out of their home, mix with the people in their communities, and feel like a part of society. However, consumers want their interactions with customer service people to feel organic and helpful, not overwhelming and pressure-filled. They want the interaction to be on their terms, especially as the purpose of their trip could be to get in and out as quickly as possible. A 17-year-old female in our focus group said, “I think [customer service should] be ...
The Direct Connection Jun 21, 2019 ... each part of the day. As innovators, these DTCs aren’t only disrupting shopping behaviors, they’re disrupting consumers at-home behaviors as they seek to better their lives.All this isn’t to say that brands need to stretch to make scientific claims around their products, especially given the damaging repercussions of “fake news.” Nor should brands push forward newly minted products and services under the guise of innovations that haven’t been thoroughly vetted. Rather, brands should consider how ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... dimensions of rooms in their home and then arrange prospective items of furniture in the room. As a final step, the customer puts on a VR headset and can walk around the room to check everything out. Macy's also launched an AR app that lets customers virtually see how furniture looks in their homes.NaadamThe sustainable cashmere brand recently opened a West Village, NYC, brick and mortar store, which features a cloud of cashmere fiber hanging from the ceiling. Customers who step inside this cloud can put ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... how their strategy enables this goal. As a brand, you need to make sure that you’re not just giving consumers the best price on the market; you should also consider how rewards and incentives can foster a deeper connection between brand and customer, increase the relevance of a brand within its category, and drive continued consumer advocacy well into the future. Take Google: the company recently bundled a Google Nest Hub, Google Home Mini, and GE C-Life Smart Bulb together for only $99, knowing ...