Fear Factors Mar 19, 2019 ... recognition as a form of stress relief. Instagram reports that ASMR was the top niche community trend of 2018 and last fall, Philadelphia held the first ASMR Film Festival. Meanwhile, big brands across all categories have increasingly been entering the world of ASMR. In 2017, IKEA created its own version that went viral, with more than 2.3 million views to date. IKEA reports that it saw a 4.5% increase in sales in store and a 5.1% increase online during the advertising campaign. And during the 2019 Super ...
For Your Entertainment Mar 18, 2019 ... watching videos on YouTube for hours. I could easily watch Instagram Stories and Snapchat Stories for over four hours. GREG, 22, PAWith regards to movies, the majority of consumers across generations are watching them at home, and it’s a pastime that’s made even more convenient with the abundance of viewing platforms, like Apple TV and Roku, and streaming services, like Netflix and Amazon Prime Video. In both the U.S. and UK, slightly more Boomers and Xers have watched an in-home movie than their Y and ...
Shop Talk Mar 17, 2019 ... . Shopping is not just a list of items to check off as they’re purchased; youth want an immersive and even sensory experience. Stores that cater to this preference are proliferating, and they continue to capture young people’s dollars—and, even more importantly when building brand loyalty among young consumers, their attention (see Next Gen Brand Loyalty). Ys and Zs are drawn to retail experiences like Glossier, with its Instagrammable showrooms; Showfields, a retail space in SoHo, NYC that houses ...
The Urge To Splurge Mar 16, 2019 ... , above all else, is of the highest importance. While Ys are heavily-connected and highly-adept social tech users, it’s no longer enough for brands to make Instagrammable experiences that don’t also resonate internally and socially for Ys. The experiences need to be meaningful and also translate nicely over social media platforms. Brands need to hit all their marks to truly connect with this cohort. I would say sometimes [I splurge on] food. Like, I go out to eat a decent amount or sometimes just on ...
Multigenerational Marketing Tips Mar 15, 2019 ... physical space should consider creating activations or pop-ups to let consumers see how to use their offerings and try them out firsthand.Thoughts For Implementation: How does your brand convey how to use its products/services? How could you communicate this information in a more meaningful and entertaining way? Take guidance from Glossier; before it drops a new product, it posts about it via Instagram Stories explaining why it created the new offering and what ingredients are in it, and most ...
There's No Place Like Home(town) Dec 11, 2018 ... am. It's where my family still lives and I visit there often so it hasn't really left me.DANIEL, 18, UKAs half of U.S. and UK Trendsetters are proud to tell others where they were born or where their family is from, youth are finding as many ways as possible to broadcast their backstory. Many youth put the city and/or state that they’re from in their Instagram, dating profiles, or other social media bios to immediately announce where they’re from in online interactions, which are as real to them ...
On The (Im)pulse Dec 09, 2018 ... incentivization industry’s shift from casual loyalty to a fully-realized industry. Shifting to another facet of facilitating brandless impulse travel, and in a prime example of a brand tapping into young adults' impulsive travel tendencies via social media, EasyJet, the low cost airfare carrier, recently unveiled “Look&Book,” a tool that allows users to screenshot an Instagram post, upload it to EasyJet’s app, and have the app give the nearest airport to that destination, removing a good chunk of travel ...
The Joyride Dec 07, 2018 ... about the inner journey and the discovery of one's self and others. Alone in a car or with a small group of friends, a person is free to be his or her authentic self—from singing along to the radio to listening to podcasts to sharing the journey on Instagram Stories or Snapchat. A 19-year-old woman in one of our focus groups said that she and her friends use the road trip journey to hold fun singing competitions and dance. The car becomes a special space where travelers can express themselves ...
Home & Away Retail Trends Dec 05, 2018 ... stickers and personalized engraving, a lipstick DJ station, and an Instagrammable lipstick wall. Shiseido Japanese skincare brand Shiseido also incorporated social media-friendly elements into the design of its airport pop-up at LAX. Visitors were encouraged to interact with brand ambassadors, who offered beauty consultations, as well as take photos in front of a backdrop featuring a halo and upload it to social media with the hashtag #FindYourStrength.Co-working x RetailThe proliferation of smart ...
Race To Zero Sep 22, 2018 ... of a priority than with his predecessor, but record wind farm construction is underway in the U.S., which will contribute to a healthier environment nonetheless. If Australia continues its rate of emissions reduction in energy by using more solar and wind power, it could reach 100% renewable energy by 2030.Young people are pursuing zero waste on a personal level, too. Millions of Instagram posts bear hashtags like #zerowaste, #zerowasteliving, and #zerowastehome as consumers show off their acumen ...