Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... —but there are now more questions for them to answer about their identity than ever. To help them on their path, recognize the new era of “Accelerated Adulthood” that they’re experiencing as they navigate adolescence and come into their own.ACTION ITEMSZs are coming of age in an unsure political and social climate, and they’re often connecting online to make sense of it. Provide channels for adolescents to safely engage in discussion about the issues they’re facing today, such as interactive ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... iMessage with up to 16 people. Users can play games together, and the service is planning to add several other interactive media consumption experiences, such as TV shows and news videos, so that people can watch together, too. While these two apps are propelling this form of socializing, they’re certainly not the only services in this space (see examples). WhatsApp added video calling in 2016, as did Snapchat, which has been among the most preferred social networks for Zs in recent years, and group ...
Gaming The System Jun 17, 2017 gaming gen z eSports ... , created by Akili Interactive Labs, seeks to improve the attention span of children living with ADHD and reduce their impulsivity. The game requires kids to snatch bluebirds out of the air whilst avoiding red ones by tapping on their device's screen, and navigating icy river-ways by tilting their device. The game is designed to help strengthen how the brain processes and prioritizes thoughts and external stimuli.Dungeons & Dragons Fuels Therapy Several therapists who help kids with social ...
Hi & Buy Jun 15, 2017 retail apps e-commerce shopping video ... when shopping offline. Much like in-store retail has expanded to include social and entertainment components, Zs want online shopping to reflect their penchant for consuming digital content and hanging out with friends online (see Social Live), combined with the functional aspects that help make online shopping convenient. This is giving rise to live online shopping apps that allow consumers to shop online during a dictated moment in time, making it a more interactive experience. Facebook live ...
Gen Z Marketing Tips Jun 11, 2017 ... , but also keeps users engaged with the brand even when they are not shopping for new board shorts and the like.Trolli Trolli recently launched a personality “chatbot” to coincide with Facebook’s messenger app, deemed to mimic the “popular Tamagotchi toys from the ‘90s.” Once users set up their personalized bot, they receive interactive messages and notifications to engage with brands through answering questions and filling out forms. As an added bonus, the user is rewarded with candy delivered ...
Fanning Out Mar 27, 2017 ... enjoyment from watching a game on a tiny phone screen might be hard to fathom—for them, the bigger the screen, the better—but young fans are finding the alternatives not only satisfactory but even superior. For one, young generations are accustomed to consuming entertainment in an active rather than passive manner, and digital platforms are doing a better job than TV of accommodating this habit. Many such platforms have created features that make streaming a game feel more interactive. For ...
Game Of Life(style) Mar 25, 2017 food & beverage marketing collaborations sports style ... Chase Distillery. The space was decorated with black and white rugby portraits and memorabilia, and also offered snacks and cigars.The X By Adidas To celebrate the launch of its first sneaker designed exclusively for women, Adidas created the The X, an interactive event space in London. The brand hosted workouts and events ranging from group runs to yoga classes to boot camp classes. Designed to be a share-worthy space, it also included a light installation, a recharging room with an infinity mirror ...
Video Game Time Mar 22, 2017 gaming competitions eSports ... season of its ELeague after encouraging ratings. Video game publisher Blizzard announced plans to start an Overwatch League with regional teams based in major cities around the U.S. Twitter recently announced a deal ESL and DreamHack, two major eSports companies, to stream 15 global video game events and offer exclusive, original content created specifically for its platform. In addition, the NBA and Take-Two Interactive will be starting an NBA 2K eSports league in 2018. In the UK ...
Numbers Game Mar 20, 2017 technology quantified self sports ... interactive flooring system that uses LED lights controlled by touchscreens to enable trainers to design and track their sessions while creating high-energy, high-tech experiences for fitness buffs. The technology is used in the company’s AG6 workout class, which was introduced at Asphalt Green in NYC after proving to be a hit in Europe.SmartMat The Indiegogo-funded SmartMat uses advanced sensor technology to detect when a yogi is out of alignment and gives them real-time feedback on how to correct their ...
Marketing Tips Mar 13, 2017 marketing play sports ... Australian rugby fans with an innovative live viewing experience through its SlideLiner activation, which consisted of a couch that moved on a track along the sidelines to follow the game in real time. By pushing tech boundaries, Samsung enabled fans to actually feel part of the action.Panasonic During the 2016 Rio Olympics, Panasonic launched "The Stadium of Wonders," a pavilion consisting of numerous high-tech activations, such as interactive exhibits that allowed fans to experience the games ...