Retail 2.0: Incentivized Shopping Jun 16, 2019 ... day, incentives don’t only work one way. The relationship between a brand and a consumer is that of an exchange: shoppers hand over money in return for a product or service and both parties walk away satisfied. Rewards and incentives increase this satisfaction, and not just for the consumer. Retailers get benefit from awareness, advocacy, and, in the case of a company like Rakuten, valuable data about the way consumers shop. Knowing this, brands need to think about the end goal of incentives and ...
Defining Generations Mar 26, 2019 ... Boomers, Gen Xers, Gen Ys, and Gen Zs experienced as they grew up. Within each wheel, adjacent external values work together to inform their internal values. For example, the convergence of tech advancements, such as smartphones and tablets, and pop culture trends, such as the rise of YouTube stars and social media influencers, during Gen Zs' adolescence have informed their internal value as creators. With these wheels, brands across all verticals can develop a deeper knowledge of each generation and ...
The Generational Manifesto Mar 24, 2019 ... Generations ReportThe compilation of content in this report will help your brand understand and engage Boomers, Xers, Ys, and Zs. To ground yourself in each cohort and understand the external factors that have shaped them and the internal values they've developed, dive into Defining Generations and the Generational Comparison Chart. Then examine how each group defines themselves in their own words through the Portraits Of A Generation.Beyond this foundational information, get to know what each group wants ...
Next Gen Brand Loyalty Mar 22, 2019 ... begin with knowing what qualifies as brand loyalty for each generation so they have a better chance at landing the holy grail in the battle of Next Gen Brand Loyalty. Brand Loyalty In The Age Of Empowered ConsumersWhether they’re Boomers or Zs, Xers or Ys, one major shift has changed brand loyalty today: they’re all empowered consumers. Brand loyalty used to be built on the model that brands had the products and services, and customers got to purchase them; the brand used to be in control of the ...
Tech Truths Mar 21, 2019 ... given their love/hate relationship with tech. To best reach this generation, brands need to understand the complex relationship Ys have with tech and ensure they supplement their digital efforts with non-digital ones to account for the growing share of time that Ys are choosing to disconnect.TO GEN Z, TECH = THEIR LIFEBLOODPerception of Tech: Though Ys struggle to live without tech, Zs don't know how to function without it. They've never known a time without smartphones and tablets, as most members ...
Breaking Bad Mar 20, 2019 ... know which one [to use]? Which one do you want me to use? I think that's something that we're actually closer to kind of going over the edge of that, but it's still something that we struggle with.BELLA, 19, CAGender Norms: Stigmas around gender norms are more openly embraced than ever as Zs push the envelope for societal acceptance around these issues. Hot-button topics like gender nonconformity/fluidity and men wearing makeup are the top two stigmas today according to Zs, which is understandable ...
Fear Factors Mar 19, 2019 ... affects their mental health and overall wellbeing. With the knowledge that Ys are trying to foster tech-life balance, brands can host activations that encourage consumers to put down their phones. STRESS OVER: THE STATE OF SOCIETYBeing black and LGBT, sometimes you still just don't know how the world looks at you. It's just a nerve wracking thing going outside sometimes and you never really know.DARON, 29, PAFor Ys, the state of the future has always felt unpredictable, and current geopolitical ...
For Your Entertainment Mar 18, 2019 ... , listen to, and play. Knowing what each generation values when it comes to TV/movies, music, and gaming can help brands across all verticals better inform their strategies when it comes to reaching each cohort and creating content that’s For Your Entertainment. WATCHThe TV and movie landscape has changed dramatically in recent years, propelled by the rise of the Internet and streaming platforms, and the evolution of video entertainment is affecting audiences across all four cohorts who are now ...
Shop Talk Mar 17, 2019 ... Boomers have. In the UK, 19% of Zs and 16% of Ys have used such a button, and just 8% of Xers and 4% of Boomers have.To older generations, online shopping is seen as more of a novelty and something to engage in every once in awhile for the thrill of it, but it’s not a common practice they rely on. For young consumers, however, this thrill is wearing off. For Ys, who came of age during the advent of the Internet, and Zs, who have never known a time without it, online shopping isn’t a “new and improved ...
The Urge To Splurge Mar 16, 2019 ... saving-conscious, prefer a physical takeaway that they own and are in control of. It follows that the top two areas Zs splurge on, clothing and shoes, constitute physical products that are an investment. Within the context of these top two categories, Zs place great emphasis on luxury and status, especially because they lead digital-first social lives and prize the resale economy, wherein Zs can both sell and purchase covetable brand name items at a lower cost and easier access point. Zs know the ROI ...