Influencer Marketing Tips Dec 10, 2019 ... discuss these issues that are being brought to light to start a dialogue that could enact positive change. By staying above the fray but still harnessing the consumer power driving the hive mind, brands can show consumers that they’re engaged with the cultural moments youth are invested in—while keeping their reputation and brand equity away from being subject to the whims of the hive mind. Thoughts For Implementation: Through these instructions, think how can your brand utilize the hive mind ...
Over Stimulation Sep 20, 2019 ... push a narrative that celebrates busyness, urging consumers to be in constant motion, but some brands are wising up to the fact that modern youth’s attitude toward such messaging has shifted given their state of burnout. With this knowledge, brands are rewriting the script by creating ads that celebrate rest and relaxation. As part of its "Make It Chill" campaign, several Coors Light ads focused on the appeal of relaxing at home alone (with a beer, of course). Coors explicitly stated the reasoning ...
The Global Retail Landscape Jun 25, 2019 ... them as real people—real people whose loyalty must be earned. This attitude is prompting brands to adjust their service models and create opportunities for meaningful interactions with their customers. The future of the retail space is highly experiential. To help your brand navigate a new retail landscape, explore The Future of Experiential Retail, which sheds light on modern youth’s penchant for sensory, tactile experiences within the shopping journey. It’s this same desire for new ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... that incentivizing the purchase of multiple smart home products will only draw customers into the smart home ecosystem. The ability to trial additional Google products they might not have otherwise purchased, such as a smart light bulb, makes the customer more inclined to buy more once they see its usefulness or ease in action. What’s more, once they adopt this type of smart tech, which can seem vague and confusing before use, they’re more apt to talk about their experience with it, turning their ...
Tech Truths Mar 21, 2019 ... , smart air conditioner) | Drone | Wifi connected door/entry (e.g., August Smart Lock, Nest x Yale Lock) | Smart plug (e.g. ability to plug any device into an outlet to control remotely) | Smart lighting (e.g., connected light bulbs) - Brands Accurately Reflecting The Role Of Tech - These brands get it right in how they portray each generation's relationship with tech. Rather than dumbing tech down for older cohorts or showing young generations as addicted to digital devices, these brands show ...
Breaking Bad Mar 20, 2019 ... , men being sensitive is identified as more of a stigma, with 35% of Zs and 32% of Ys in the U.S. feeling this way. Among Ys and Zs, men have been encouraged to be more sensitive and less traditionally masculine, especially in light of the #MeToo movement and the public outcry against men who engage in “toxic” and outmoded behaviors. Again, young people identify these areas as having a stigma because they’re the ones breaking it and as a result, they feel that their older counterparts aren't ...
Fear Factors Mar 19, 2019 ... the U.S. are worried about racism and rank it number two of 22 worries, while in the UK, nearly four in 10 Ys worry about it. Hate crimes in the U.S. and Europe are on the rise, which is startling to Ys who grew up during a time of great social progress. Tech-savvy Ys are turning to social media to bring light to these issues and create spaces where minorities can be seen and heard. Knowing that diversity and racial equality is important to Ys, brands across all categories can be inclusive in ...
Home & Away Entertainment Trends Dec 06, 2018 ... option. All brands have an opportunity to reach consumers during these airport cinema screens through advertising in these spaces.Cinema in HELThe Helsinki Airport opened a two-person cinema dedicated to screening short films in its Gate 33 passenger terminal and dubbed it Cinema in HEL. Two people are required to view a screening as the theater seats are fitted with tactile switches that dim the lights and begin the movie only when it senses that both seats are taken. The first feature film screened ...
Race To Zero Sep 22, 2018 ... responding to voice commands to turn on lights, order food, or read the news, leaving users with their mobility to go about their day as such tasks are completed. In the future, brands across all categories will need to highlight the ways in which they are enabling consumers to get the most of their time when interacting with their products and/or services.Brands also have an opportunity to turn common time-wasting pain points—such as waiting for the bus, sitting in an airport on a layover, or ...
Innovation Halo Sep 21, 2018 ... of one's order, and have events in the Tracker trigger events in other devices. For instance, when one's pizza order is out for delivery, they could turn off their sprinkler and turn on their outside lights.2017: AnyWare Ordering Evolves Yet Again While consumers had no shortage of ways to place a Domino's order, the pizza chain added the ability to do so via work messaging system Slack, making it easier to arrange office lunches.2017: Autonomous Vehicle Delivery Looking into the future of ...