Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... feel helps to ensure integrity. Everlane’s platform also features a world map displaying the locations where its items are produced. For instance, people can click on Vicenza, Italy for a tour of its leather bag operation or on Dongguan, China for a look inside its cashmere facilities.CLEAR PRICING Everlane believes that people have the right to know what their products cost to make, so it reveals its true production costs and markups—an unconventional approach that has been well-received by ...
Pairing Off Dec 02, 2015 global relationships apps dating ... how your brand can create tools that help engineer serendipity for them. - ON/OFF APPS - HAPPN Launched in France in 2013, Happn has since become one of the fastest growing startups in the mobile dating category. Now available around the globe, the app leverages GPS tracking to show members a list of other members nearby, including information like how often they’ve passed by one another and a map pinpointing the locations. Users express interest by pressing a heart button; when such is ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... locals and tourists alike in recent years. While not entirely silent per se, its church-like atmosphere—minus the religion—makes it incredibly attractive to those looking to escape the noise of modern life.NOISETUBECitizen science project NoiseTube allows users to measure and map noise levels with respect to their city or particular neighborhood. Designated tags allow noise monitors to report the level of annoyance and the source of sound. While the initiative does not offer a resolution, its mere ...
Global Bytes Dec 16, 2014 communication global retail activism On/Off ... INTERNET BABY - Earlier this year, mobile operator MTS Telecom commented on how young generations, as true digital natives, are advantaged because of their early exposure to technology. Its “Internet Baby” commercial, which quickly became the most viewed ad in India, depicts a newborn member of Gen Z who Googles how to cut his own umbilical cord, takes selfies with a maternity nurse, and maps his way out of the delivery room. While the ad has received its fair share of criticism as a terrifying ...
Real Time+ Dec 12, 2014 marketing customer service personalization social media ... number of people that would win money from scratch cards before the next scheduled train would leave the station. Online retailer Net-a-Porter created a live feed display at London’s Canary Wharf showing, in real time, the items people were buying, mapped by the location of each shopper. By effectively showing clothes flying off the shelves, it demonstrated the need to act fast in order to snag an item before it sells out. - BANISH BOREDOM DURING BREAKS - Leveraging the known schedule of its TV ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... allowing consumers who buy its chocolate bar to use the wrapper as a pass on the Sanriku Railway through May 2015. By reducing the cost of transportation, the confectionary company helped promote travel in the northern region of the country, where the train line had been previously damaged.Brands around the world are helping consumers cope with environmental issues. After a winter storm destroyed hundreds of trees in Toronto, home improvement chain Lowe’s Canada gave away 1,000 red maple trees outside ...
First Glocals Sep 04, 2014 global travel local culture ... and shows via Netflix, get design inspiration from international artists organized by country on Creativeroots.org, and peruse international music preferences on Music of The World, a plug-in which lets Spotify users click on an interactive map to access playlists characteristic of each country, territory, and region. Not only do GYs seek to learn about other countries, they’re also inclined to sample aspects of various cultures. We’re seeing a rise in services that let consumers shop the world ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... ’ connected retail lighting system uses mini LED lights to direct shoppers to the products they need, and maps an optimized path through the store. Personalize your promotionsSmartphone-linked signage, a prototype product by Toshiba, connects via Bluetooth to viewers’ smartphones, allowing them to control and customize the content displayed.Be a guideThe Rubens House museum in Antwerp created an iBeacon-powered mobile app that guides visitors through an interactive tour. Video: See iBeacon in action at ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... with Google Maps to give users around the globe a glimpse inside its men’s store in Milan. The initiative is part of the new Google Business Photos project, a database of images from businesses in which street level pictures are joined together to create a panoramic view. Google Maps users can experience a 360° virtual tour of the store’s layout, navigate from floor to floor, and zoom in on specific items. To position stores as a must-see attraction with impressive infrastructure and design, brands ...
Social Studies Dec 18, 2013 media & entertainment content marketing social media ... recommendations in the future.RICH PINSPinterest unveiled a new feature called Rich Pins available across five categories: Products, Recipes, Movies, Places, and Articles. Brands with meta tags on their webpage can enhance their pins with information such as price and availability (for products), ingredients, cooking time, and serving information (for recipes), release dates, ratings, and reviews (for movies), map, address, and phone number (for places), and headline, author, and summary (for articles ...