Digital Etiquette Dec 17, 2013 communication marketing social media Emotional Intelligence ... their digital communications and marketing—particularly in interactive arenas, like customer service, and across social media. Moving forward, brands must take a cue from young individuals’ attempts to make their own communications more well-mannered, and do the necessary legwork to stay acquainted with the unique protocol of each of the different platforms on which they maintain a presence. With this in mind, we’ve created a brand’s guide to digital etiquette, to help brands make the best (and most ...
Home & Away Marketing Tips Dec 02, 2018 ... These marketing tips and examples offer guidance and inspiration for engaging modern youth around their passion for travel and need for IRL community.Young generations are reimagining travel and disrupting in-person community to fit their modern lifestyle and preferences. As they redefine what it means to get away and to belong, brands across all verticals have new opportunities to reach them where they travel and where they live. Tapping into Gen Ys’ and Zs’ prioritization of travel and ...
Innovation Marketing Tips Sep 08, 2018 ... These marketing tips and examples offer guidance and inspiration for innovation around young people's values.As brands strive to be more innovative than yesterday and from each other, they stand to benefit by focusing their efforts on areas that align with young consumers' values. Young consumers have the greatest influence on society, particularly in terms of adoption of technology and innovation; their acceptance of new products, services, processes, or even mindsets ultimately influences ...
Global Culture Marketing Tips Jun 25, 2018 ... These marketing tips and examples offer guidance and inspiration for engaging global youth around popular culture. Getting young consumers to pay attention to your brand is harder than ever in today's crowded market, making it increasingly important to engage in the conversations they're already having around popular culture, rather than taking them away for such. In fact, two-thirds of global youth believe brands need to have a popular culture component to be relevant and nearly seven in 10 ...
Betterment Marketing Tips Mar 11, 2018 education health & wellness fitness mindfulness online learning ... college Style Gurus. The program will offer career training on a range of different topics and fields with personalized curriculums in editorial, photography, social media, graphic design, and marketing/PR. Some of the courses offered include a series of 101 classes covering topics like Photoshop, HTML.CSS, YouTube, and more. Courses are open and free to all gurus; they will also be able to discuss the courses in-depth online with their teachers, many who work for CollegeFashionista’s parent company ...
Gen Z Marketing Tips Jun 11, 2017 ... Marketing directives and examples for engaging Gen Zs.Gen Z holds $44 billion in spending power, meaning that all brands need to target them today to be ready for tomorrow. Although Zs are young, they've already caused enormous shifts in society, including how they expect brands to engage them. For brands to be relevant to the next generation of consumers, they must learn to speak Zs' language and reflect their passions and values. Below are tips and best-in-class examples for earning their ...
The Societal Social Shift Aug 25, 2020 ... in order to adjust their marketing and media strategies, as young people will want to see the brands they patronize reflect this shift. Brands also need to be able to demonstrate that they’re plugged into the issues that today’s young adults care about. ...
Brand Takeaways Aug 23, 2020 ... The key things brands need to knowNow that you understand what Gen Zs and Millennials care about, Cassandra’s key Brand Takeaways will help your business navigate today’s challenging landscape with current marketplace examples. This section includes five tenets that outline how your brand can incorporate the new value shift we’re outlining into your marketing, messaging, product design, and internal structure in order to communicate from the inside out that your brand is more deeply aligned ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... and the election of the first black president, making them both politically aware and optimistic. On top of all of this, Ys witnessed the shift in brands becoming more transparent, as well as more socially and environmentally responsible. This new development in brand marketing made it possible for consumers to activate their socially conscious inclinations through their personal choices and purchase decisions. Y’s upbringing has made this cohort a generation of idealists for whom activism is an ...
No Joy in Division Mar 21, 2020 ... ). However, exposure to extreme polarization can leave youth feeling burned out, thus giving brands an ideal opportunity to offer an oasis of neutrality by, again, educating consumers on the issue in general, instead of taking sides.Brands that react calmly and with agility amidst the chaos will prevail. Those who rise above paralysis, promptly pivoting their product and marketing strategies, will deepen loyalty among existing consumers and engage new audiences. Brands cannot just speak to their own ...