For Your Entertainment Mar 18, 2019 ... so. For young generations, live shows provide the IRL, shareworthy experiences they crave and allow them to connect with the musicians they idolize. For Boomers and Xers who grew up either attending or hearing about historically significant live music events such as Woodstock and aid festivals, live shows and concerts provide them the music experiences to which they’re accustomed. With the knowledge that shows and concerts are similarly important to all four cohorts, brands can curate live music ...
The Urge To Splurge Mar 16, 2019 ... that of Zs, yet their reasons for splurging in these categories differ. Ys are a characteristically experience-oriented generation and are more focused on the group than the individual. It stands that they're splurging on products that enhance the activities they participate in with others, such as music festivals or celebratory nights out. It’s even fitting that U.S. Ys are most likely to splurge on groceries—tied for #1 with clothing—and dining out, which ranks #3, as this category is ...
Multigenerational Marketing Tips Mar 15, 2019 ... 30-day wear tests, as well as perks with partner brands, including Apple Music, Headspace, and ClassPass. At its flagship store in NYC, there's even a dedicated floor for NikePlus members to book styling sessions with Nike Experts and hang out. Over 100 million Nike customers have signed up for NikePlus membership so far and the company aims to triple that number by 2023. How Nike Shows Consumers How To Use Its Products/Services At Nike by Melrose in Los Angeles, shoppers can book time slots for ...
Opportunity Knocks Dec 14, 2018 ... the following, if any, are important factors in your decision?Important To Where I Live Summary Affordability | Nature/outdoors activities (e.g., hiking, gardening) | Foodie culture | Diverse/multicultural | Movies/film scene | High technology (e.g., smart city) | Music/dance scene | Art/design scene | Wellness/fitness scene | Intellectual scene | Fashion/style scene | Distilleries/ breweries/wineries | Religion/spirituality | Sports scene | LGBTQ+ scene ...
The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... venture outside of Perrysburg to the adjacent, larger city of Toledo to access locations that cater to his passion for arts and culture, such as the steel and glassworks museum, the amphitheater where he’s performed, and the park that hosts live music events—modern youth are inclined to form communities around their passion points and are willing to seek out places and groups outside of their immediate neighborhoods in order to find it (see Welcome To The Club). Additionally, Indigo ...
There's No Place Like Home(town) Dec 11, 2018 ... . and one in five UK Trendsetters like to have clothing/accessories that display the place where they’re originally from, and they’re leading this trend which suggests the general population of youth will follow their aesthetic choices. The cool cachet of doing so has increased from years past, as this concept is similarly mirrored in pop culture, from celebrities displaying where they've grown up on social media to musicians increasingly paying homage to where they’re from in their songs. As young ...
Have Guidance, Will Travel Dec 08, 2018 ... example, Uber could offer itineraries by neighborhood and give discounts to customers visiting those destinations; Netflix could compile a sightseeing list of movie-related locales; Spotify could provide a list of music-related events and activities; and Lululemon could offer a guide to the best yoga classes, retreats, and even healthy food spots in a destination. Brands can even host the actual travel excursions themselves (see examples)—44% of Trendsetting youth in the U.S. and 33% in the UK ...
The Joyride Dec 07, 2018 ... , guests can enjoy a Bavarian style lunch accompanied by live music and more beer.Tequila Train This past year, the Napa Valley Wine Train, known for its wine-tasting train journeys, launched a new food and beverage experience on Día de los Muertos: the Tequila Train. Passengers on the Tequila Train look forward to a 3-hour journey aboard a vintage railcar as it winds through beautiful wine country and enjoy a four course menu with tequila pairings provided by Casa Dragones, an independent producer ...
Home & Away Work & Commuting Trends Dec 04, 2018 ... SERVICESAlthough commuting is rarely considered to be an exciting type of travel, it is a necessary one for most employees to get from point A to point B. More than half of young people in the U.S. and UK (58% in each country) don’t mind having a long commute because they can enjoy entertainment on the way (e.g., listening to music, reading a book), but that doesn’t mean they’re seeking out longer commutes for this purpose. When choosing the method by which they most frequently get around—which includes ...
Tricks Of The Trade-Off Sep 23, 2018 ... remain mine, but that's something I've come to terms with when I adopt new technology.SHAE, 20, TXAUTOMATION VS. JOY OF DISCOVERY With brands increasingly using people's data to provide more relevant information, products, and services, consumers benefit from brands doing the work of finding what best aligns with their habits and taste, yet, with this, they lose the joy of discovery. Automation that provides recommendations on what clothes, music, or food someone will like based on their data brings ...