THE POWER OF BOOKTOK Jul 20, 2022 ... especially popular on the app, with #AustenTok garnering more than 16 million views. It also doesn’t hurt that the historic story’s been back in the headlines with its Netflix adaptation. - #BOOKTOKCHALLENGE - It’s not just authors and publishers benefiting from #BookTok; book stores are also seeing a sales bump. Barnes & Noble, the 125-year-old chain that has weathered a pretty tough decade, has seen serious growth fueled by TikTok. This summer, they’re doubling down on their commitment to the app with ...