The Malevolution Mar 17, 2018 fashion & beauty gender health & wellness grooming men ... 'undermining' it.ZOE, 19, UKOther categories dominated by women are likewise on the rise for men. In the apparel world, men’s fashion is outpacting women’s, and the future of the footwear market is also male. What began in the early aughts as a craze with series like Queer Eye for the Straight Guy has evolved to become a full fledged focus on crafting one’s personal style. The show has even recently been rebooted on Netflix and better reflects modern masculinity. In the past year alone, 27% of men in ...
Best Dressed Mar 16, 2018 fashion & beauty retail clothing shopping style ... look.Brands are starting to recognize that the desire to upgrade one’s style is about more than just their appearance (see examples). The team on the new Netflix reboot of Queer Eye for the Straight Guy emphasize that it’s more than a “makeover” show; they help men feel confident in their looks, their personal lives, and in pursuing their passions. Meanwhile, when Rent the Runway launched its Unlimited membership, allowing users to rent three items simultaneously and swap them for others at any time, it ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... -based event discovery platform FeverUp has hosted ones recently for Stranger Things and Game of Thrones, while entertainment brands are also creating such as an interactive marketing tactic; Google and Netflix teamed up for a Stranger Things scavenger hunt in NYC, as did Netflix and Blue SkyTV in Canada. All told, any entertainment brand can create a fitness element, and in the future, such may even become a part of Omnitainment that furthers consumers' consumption of content. EXERCISE GETS ...
Global Betterment Trends Mar 12, 2018 education global health & wellness mindfulness school ... . Sung Tea is one of the brands that fuels this culture, with its snarky and self-deprecating flavor names like “achieved-absolutely-nothing black tea” or “my-ex’s-life-is-better-than-mine fruit tea.” Another fan favorite for coping with their betterment blues was the Netflix Original cartoon Bojack Horseman, who was admired by Chinese Sang lovers for his self-pity and constant failure. However, the cartoon was removed from Chinese streaming site, iQiyi, which only caused more cynicism and distaste ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... or while doing other activities simultaneously. For instance, Sky TV hosted a literal Game of Thrones marathon, in which people ran 26 miles while watching the series projected on the screen of a moving truck. Mobile network Three partnered with Time Out London to offer people the chance to binge watch Netflix shows while cruising along the River Thames. Immersive Theater Brands across all categories can host immersive theatrical experiences, which incorporate people into an adventurous ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... fulfill multiple purposes when they socialize, not only having fun with their friends but also improving themselves mentally and physically. Consider how your brand can be a part of their intellectual self-improvement by providing events or thought starters to spur them on. (Imagine beer or cider cans with discussion topics or pizza boxes with talking points about the latest documentary to hit Netflix.) As the types of activities that young people engage in at night change, so too, will their style ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... Saturday having fun socializing, get home early to enjoy a low key night with Netflix and a bath, and wake up on Sunday morning to work on their side hustles. Spending a whole day binge-watching and indulging in self care seems lazy, but doing it at night after spending the day socializing is an earned reward, especially as they’re seeking out me-time to decompress from the stress of friendship (see DND [Do Not Distress]). Rather than viewing a night in as boring or unproductive, they’re actually ...
Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... own meaning and consider how they would act in those circumstances (see Less Is Morality). They’re also watching content with more serious themes—such as 13 Reasons Why, Stranger Things, and Black Mirror, which are all original series offered on Netflix—that, unlike a traditional children’s television network, doesn’t limit itself by catering to one particular age group. Even Disney Channel is beginning to recognize the shift toward more mature content and is adding a more ...
All The Feels Jun 22, 2017 gen z social life friends social media ... Zs are working toward reducing its presence. The new Netflix original series 13 Reasons Why shows just how deeply bullying can hurt. The program depicts a high school student driven to commit suicide who left behind tapes explaining which of her peers, through their harassment, betrayals, insensitivity, and cruelty, are responsible for her death. Displaying the tragedy of teenage suicide through the lens of all-too-common high school scenarios is eye-opening. After seeing Ys be inundated ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... . It plans to add integrations with other viewing platforms in the future.UptimeYouTube's Uptime app lets users watch videos together in real-time while reacting and commenting in the app, or they can join later to see others’ reactions to the videos played back as they watch.Rabbit Rabbit is a browser-based service that lets friends video chat while virtually watching entertainment together on various platforms, including YouTube, Netflix, Hulu, and Twitch. - Live Video Shopping Platforms ...