Nesting & Resting Sep 15, 2017 fashion & beauty health & wellness home grooming ... tasks that can foster this state. The need to unwind into this state of mind has grown stronger now that young people’s constant connectivity has left them bombarded by notifications from friends, family, coworkers [see School of (Work) Life], brands, and more at all hours of the day and night. While they’ve long led connected lives, digital is taking up a larger share of their time, making their need to recharge in soothing space more meaningful. A 24-year-old woman in our focus group told us, “You ...
The FUND-amentals Sep 13, 2017 money debt retirement saving ... global lifestyle. Finch Launching in Australia, Finch aims to pick up where traditional banks left off. The inspiration for the financial services app came when the trio of founders realized they were using a slate of different apps to manage tasks such as paying friends, splitting bills, and managing their budgets. Finch offers each of these services in one place, and it adds notifications around how to better allocate funds for spending and saving.Qapital Qapital launched as a service to ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... Netflix, it’s difficult to put down their devices and call it a night. In the era of entertainment bingeing, Zs often don’t realize they’ve spent hours consuming content until it’s too late. When they finally give into fatigue, many aren’t even making it through the night without seeking updates, especially as their phones are always in reach; in fact, a fifth of UK teens regularly wake up at night to check their social media. While notifications are of course contributing to this tendency, Zs ...
Gen Z Marketing Tips Jun 11, 2017 ... , but also keeps users engaged with the brand even when they are not shopping for new board shorts and the like.Trolli Trolli recently launched a personality “chatbot” to coincide with Facebook’s messenger app, deemed to mimic the “popular Tamagotchi toys from the ‘90s.” Once users set up their personalized bot, they receive interactive messages and notifications to engage with brands through answering questions and filling out forms. As an added bonus, the user is rewarded with candy delivered ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... screens simultaneously, meaning they’re not always fully focused on the content they are consuming on any one device. Therefore, they’re often seeking out entertainment that’s easy to follow amidst their multitasking. That’s not to say youth don’t want sophisticated stories or that they want to consume the familiar all the time, but there is a greater desire for such today given their always-on lifestyles, in which there’s constantly information and people to keep up with and notifications that beg ...
(Ana)logging Off Dec 01, 2016 media & entertainment board games books music ... of Mind. For example, when choosing to listen to vinyl, young people are signaling a commitment to focus on the album rather than bounce around from song to song listening in shuffle mode. Likewise, choosing to pick up a book instead of a tablet to read denotes immersing themselves in a world where notifications can’t invade the page. The analog entertainment movement is particularly strong among Trendsetters, suggesting that tactile entertainment experiences are poised to become more popular, as ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... , for example by easing one’s discovery and decision-making when in-store and guiding product selection to help reduce choice overload (see Cease & Assist). Aldo Footwear and accessory brand Aldo unveiled the Connected Store, a concept shop in the Westfield World Trade Center Mall that streamlines the in-store experience by offering connections to e-commerce. Upon entering, visitors receive a mobile notification directing them to open the Aldo app. They’re then able to scan products to access ...
Bot or Not Sep 14, 2016 retail customer service shopping Venture Consumers ... receive notifications when it’s time to re-order toner. - Better Banking - These banks are making efforts to modernize their services and make them more appealing to younger generations by communicating with them via mediums that feel more native. Wells Fargo Text banking from Wells Fargo is a service that allows customers to quickly request and receive account information via text message, with no additional fee and without needing to sign into their account.Citizens Bank To make their services ...
Parenting In Partnership Jun 18, 2016 family parenting children friends ... , the app provides a schedule that is constantly at hand and sends notifications when it’s the parents’ turn to handle pick-ups or drop-offs.OUT OF MILKJuggling shopping and other to-dos is a chore, especially when responsibilities are shared across multiple parties. The Out Of Milk app offers a cloud-based system that allows parents to create and share grocery lists, packing lists, household tasks, and kids’ needs with anyone who would need access, from grandparents and other relatives to ...
Shop Right Jun 17, 2016 parenting retail brick-and-mortar experiences shopping On/Off ... 27% in the UK), the difference for Y parents is that, unlike when Boomers or Gen X first became parents, they never have to set foot in a store if they don’t want to. They also don’t have to chase sales now that sales come to them through email notifications and promo codes on social media and can be sourced online rather than in-store. Stepping into a store has become a choice, and it’s changing the game for what shoppers look for in a physical store’s environment and offerings.As discussed in ...