Global Culture Marketing Tips Jun 25, 2018 ... WePresent.Budweiser Budweiser is highlighting its connection to music history in a campaign called Tagwords. Currently running in Brazil, the campaign features outdoor and print advertisements as well as a video spot that urge people to Google specific search terms. The Google searches will bring up images of iconic musicians with Budweiser beer. For example, searching “1965 poolside Florida Budweiser” will yield an image of Mick Jagger of the Rolling Stones drinking a Budweiser on a ...
Global Art & Design Trends May 26, 2018 ... additional Instagram-worthy spaces in Las Vegas and Denver in the next two years. BRAND IMPLICATIONSYoung consumers are big fans of street art, and the medium is evolving to include optical illusions and 3D effects. Brands can incorporate such effects in their advertising, particularly that which is outdoors, to appeal to this appreciation.Young people are looking for creative ways to feature themselves in portraits above and beyond the usual smartphone “selfie.” Brands can give them ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... on hand to answer questions and educate attendees.Portland Gear Brand Camp In summer 2017, Portland, Ore.-based outdoor brand Portland Gear hosted its first Brand Camp, a free event that high school and college students could apply to and learn about branding and entrepreneurship. The founder shared his experience, as did guest speakers, and students were tasked to design a product with a mock budget and present their results. Shell Make The Future Oil company Shell hosts a Make The ...
Betterment Marketing Tips Mar 11, 2018 education health & wellness fitness mindfulness online learning ... skincare tips. Some of the Sephora employees leading the workshops are also living with cancer and can offer support and first-hand advice.REI REI’s Outessa retreat is a three day immersive outdoor experience for women only. The retreat is designed to give women the tools and activities to learn to be self-sufficient and comfortable to explore the wilderness. The instructors are all female and teach a wide range of classes including trail running basics, how to survive in the wilderness, paddle ...
Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... sober socializing (see UnWasted Time), but rather, participating in activities they wouldn’t do often and/or experiences that aren’t always available, from food festivals to interactive screenings (see IRL [In Real Live]) to outdoor excursions. Moreover, going big doesn't have to be loud and garner large crowds—both of which can be off-putting to youth who are seeking a tamer social life than previous generations (see The Age Of Innocence)—it just means doing something different than ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... productive during the day.JONTI, 17, UKDaytime activities present a different atmosphere than nightlife ones, which can lead to a different type of socializing. Outdoor events tend to be more common during the day, so daytime socializing is attractive to people who enjoy being outside. Young people aspire to be Soloists who are comfortable doing things on their own, and going to a well-lit event during the day by oneself seems less intimidating than walking into a dark nighttime venue alone; 38% of ...
Dress To Thrill Dec 07, 2017 fashion & beauty social life clothing nightlife ... around on a regular night. Participating in a thematic event fulfills youth’s quest to stand out as an individual, yet also identify as part of a cohesive group, which satisfies a desire for community. I have seen a rise in making special events more over the top. For example, having a theme for every party (even if it's just a birthday party).ERIN, 28, ILBig plans means going to concert, planning a themed party for the weekend, or doing something outdoors or adventurous.MORGAN, 21, NJYoung adults ...
Out Of Office Sep 19, 2017 alcohol career fashion & beauty beer grooming ... . Currently, 40% of youth think there’s not a stigma around having a blue-collar job (e.g. electrician, plumber, butcher), and as this genre of occupations expands to include careers in fitness, urban farming, mixology, craft beer brewing, and more, the stigma could disappear further.Having spent the bulk of my working life thus far in an office, I would like to move to something more hands-on. Being more outdoors would be nice, but to do something where you see a physical product or outcome at the end of ...
Personal Property Sep 18, 2017 community home décor rural suburban urban ... such elements would have been regarded as a strange outlier on its street, today’s young generations tend to look at such architecture in admiration that the owner carefully considered the details and thought outside the box instead of selecting a standard model. In this spirit, young homeowners are also becoming highly creative with their yards and even their kids’ jungle gyms, as they don’t want an ordinary outdoor space. They take pride in originality and consider their home in all capacities to ...
(Pas)Sport Mar 24, 2017 play travel local culture sports tourism vacation ... want brands to emphasize Community > Commerce, they’re more interested in spending on experiences that brands sponsor, rather than the products they peddle. Outdoor adventure brands like REI have been the pioneers of sports-related travel, but when a sport and lifestyle are relevant to a brand’s ethos and demographic, they can play in this space. For instance, Free People offers yoga retreats, which reflect the brand’s bohemian style and allow fans to enjoy getaways together around this activity ...